Contrasting Zevia PBC (NYSE:ZVIA) and Jones Soda (OTCMKTS:JSDA)

Zevia PBC (NYSE:ZVIA) and Jones Soda (OTCMKTS:JSDA) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, valuation, dividends, risk, profitability and institutional ownership.

Institutional & Insider Ownership

53.2% of Zevia PBC shares are held by institutional investors. 11.1% of Zevia PBC shares are held by company insiders. Comparatively, 9.8% of Jones Soda shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Risk & Volatility

Zevia PBC has a beta of 0.9, suggesting that its share price is 10% less volatile than the S&P 500. Comparatively, Jones Soda has a beta of 1.49, suggesting that its share price is 49% more volatile than the S&P 500.

Profitability

This table compares Zevia PBC and Jones Soda’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Zevia PBC	-8.97%	-27.86%	-17.51%
Jones Soda	-32.82%	-109.95%	-38.25%

Analyst Recommendations

This is a breakdown of recent ratings for Zevia PBC and Jones Soda, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zevia PBC	0	2	2	0	2.50
Jones Soda	0	0	0	0	0.00

Zevia PBC presently has a consensus target price of $4.6125, indicating a potential upside of 59.60%. Given Zevia PBC’s stronger consensus rating and higher possible upside, research analysts clearly believe Zevia PBC is more favorable than Jones Soda.

Earnings and Valuation

This table compares Zevia PBC and Jones Soda”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zevia PBC	$155.05 million	1.40	-$20.00 million	($0.22)	-13.14
Jones Soda	$19.16 million	1.14	-$9.90 million	($0.05)	-3.78

Jones Soda has lower revenue, but higher earnings than Zevia PBC. Zevia PBC is trading at a lower price-to-earnings ratio than Jones Soda, indicating that it is currently the more affordable of the two stocks.

Summary

Zevia PBC beats Jones Soda on 10 of the 14 factors compared between the two stocks.

About Zevia PBC

Zevia PBC, a beverage company, develops, markets, sells, and distributes various carbonated beverages in the United States and Canada. It offers soda, energy drinks, organic tea, and kidz drinks. The company offers its products through a network of food, drug, warehouse club, mass, natural, convenience, and e-commerce channels, as well as grocery distributors and natural product stores and specialty outlets. It provides its products under the Zevia brand name. The company was founded in 2007 and is headquartered in Encino, California.

About Jones Soda

Jones Soda Co., together with its subsidiaries, engages in development, production, marketing, and distribution of beverages primarily in the United States, Canada, and internationally. The company provides craft sodas under the Jones Soda and Lemoncocco brands; and tetrahydrocannabinol infused cannabis products under the Mary Jones brand name. It also offers co-brand and private label products; fountain products, including cane sugar cola and sugar free cola, cane sugar sweetened ginger ale, orange and cream, root beer, and lemon lime; food products; and other products comprising teas, lemonade, vitamin enhanced waters, hydration beverages, and naturally flavored sparkling waters. The company sells and distributes its products through a network of independent distributors, and directly to national and regional retail accounts, as well as in grocery stores, convenience and gas stores, restaurants, delicatessens, sandwich shops, and burger restaurants; sells various products online, including soda with customized labels, wearables, candy, and other items; and licenses its trademarks for use on products sold by other manufacturers. Jones Soda Co. was founded in 1986 and is based in Seattle, Washington.