Head to Head Review: Creative Realities (NASDAQ:CREX) and Destiny Media Technologies (OTCMKTS:DSNY)

Destiny Media Technologies (OTCMKTS:DSNY) and Creative Realities (NASDAQ:CREX) are both small-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, earnings, analyst recommendations, risk, profitability and valuation.

Analyst Ratings

This is a breakdown of current ratings and target prices for Destiny Media Technologies and Creative Realities, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Destiny Media Technologies	0	0	0	0	0.00
Creative Realities	0	0	1	0	3.00

Creative Realities has a consensus price target of $6.00, suggesting a potential upside of 134.38%. Given Creative Realities’ stronger consensus rating and higher possible upside, analysts clearly believe Creative Realities is more favorable than Destiny Media Technologies.

Earnings & Valuation

This table compares Destiny Media Technologies and Creative Realities”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Destiny Media Technologies	$4.42 million	0.89	$110,000.00	($0.05)	-8.17
Creative Realities	$50.85 million	0.53	-$3.51 million	($0.11)	-23.27

Destiny Media Technologies has higher earnings, but lower revenue than Creative Realities. Creative Realities is trading at a lower price-to-earnings ratio than Destiny Media Technologies, indicating that it is currently the more affordable of the two stocks.

Risk & Volatility

Destiny Media Technologies has a beta of 0.83, indicating that its stock price is 17% less volatile than the S&P 500. Comparatively, Creative Realities has a beta of 1.38, indicating that its stock price is 38% more volatile than the S&P 500.

Profitability

This table compares Destiny Media Technologies and Creative Realities’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Destiny Media Technologies	-8.84%	-13.26%	-11.53%
Creative Realities	-2.56%	2.38%	1.02%

Institutional and Insider Ownership

41.3% of Creative Realities shares are owned by institutional investors. 16.0% of Destiny Media Technologies shares are owned by company insiders. Comparatively, 14.7% of Creative Realities shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Creative Realities beats Destiny Media Technologies on 9 of the 14 factors compared between the two stocks.

About Destiny Media Technologies

Destiny Media Technologies Inc. develops technologies that enable the distribution of digital media files in a streaming or digital download format over the Internet. It offers Play MPE, an online platform that distributes promotional content, including broadcast quality audio, video, images, promotional information, and other digital content from record labels and artists to broadcasting professionals, music curators, and music reviewers to discover, download, broadcast, and review the content; Play MPE CASTER; Play MPE Quickshare provides a distribution tool for Play MPE customers to promote music; and Play MPE Player for music curators to review and download content through cloud-based player and mobile apps. The company also provides Music Tracking Radar, a digital tracking service that tracks and reports the number and times customers track is played; Clipstream, an online video platform for encoding, hosting, and reporting on video playback that can be embedded in third party websites or emails; and playback through its JavaScript codec engine. It markets and sells its products in the United States, Canada, Europe, Asia, South America, Africa, and Australia. The company was founded in 1991 and is based in Vancouver, Canada.

About Creative Realities

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company’s solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. It also provides hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; device and product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.