Head to Head Contrast: Traeger (NYSE:COOK) versus Kaya (OTCMKTS:KAYS)

Traeger (NYSE:COOK) and Kaya (OTCMKTS:KAYS) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, valuation, earnings, profitability, dividends, analyst recommendations and institutional ownership.

Insider & Institutional Ownership

46.8% of Traeger shares are held by institutional investors. 14.7% of Traeger shares are held by company insiders. Comparatively, 23.5% of Kaya shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Valuation & Earnings

This table compares Traeger and Kaya”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Traeger	$604.07 million	0.28	-$34.01 million	($0.27)	-4.61
Kaya	$10,000.00	28.82	-$2.08 million	($0.08)	-0.16

Kaya has lower revenue, but higher earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Kaya, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Traeger and Kaya’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Traeger	-6.02%	-5.67%	-1.93%
Kaya	-23,265.93%	N/A	-2,395.84%

Analyst Recommendations

This is a summary of current recommendations and price targets for Traeger and Kaya, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	1	5	1	0	2.00
Kaya	0	0	0	0	0.00

Traeger currently has a consensus price target of $2.13, indicating a potential upside of 70.68%. Given Traeger’s stronger consensus rating and higher possible upside, research analysts plainly believe Traeger is more favorable than Kaya.

Volatility & Risk

Traeger has a beta of 1.44, indicating that its stock price is 44% more volatile than the S&P 500. Comparatively, Kaya has a beta of 0.28, indicating that its stock price is 72% less volatile than the S&P 500.

Summary

Traeger beats Kaya on 8 of the 14 factors compared between the two stocks.

About Traeger

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.

About Kaya

Kaya Holdings, Inc., a vertically integrated legal cannabis enterprise, engages in the operation of psychedelic treatment clinics and medical cannabis dispensaries primarily in the United States. It offers a range of cannabis products, including flower, oils, vape cartridges and cannabis infused confections, baked goods, and beverages. The company also operates retail outlets under the Kaya Shack brand name, as well as offers strain specific cannabis cigarettes under the Kaya Buddies name, and strains of cannabis under the Kaya Farms name. In addition, it is involved in the development of a psychedelic treatment center under The Sacred Mushroom name, that provides its guests access to psilocybin treatments, located in Portland, Oregon. The company was formerly known as Alternative Fuels America, Inc. and changed its name to Kaya Holdings, Inc. in April 2015. Kaya Holdings, Inc. is headquartered in Fort Lauderdale, Florida.