Digimarc (NASDAQ:DMRC – Get Free Report) and Life360 (NASDAQ:LIF – Get Free Report) are both industrials companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, analyst recommendations, valuation, risk and dividends.
Earnings and Valuation
This table compares Digimarc and Life360″s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Digimarc | $38.42 million | 4.57 | -$39.01 million | ($1.83) | -4.42 |
| Life360 | $371.48 million | 18.47 | -$4.55 million | $0.32 | 276.50 |
Risk and Volatility
Digimarc has a beta of 1.43, suggesting that its stock price is 43% more volatile than the S&P 500. Comparatively, Life360 has a beta of 3.5, suggesting that its stock price is 250% more volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent ratings and target prices for Digimarc and Life360, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Digimarc | 0 | 0 | 1 | 0 | 3.00 |
| Life360 | 0 | 0 | 7 | 0 | 3.00 |
Digimarc presently has a consensus price target of $30.00, suggesting a potential upside of 270.83%. Life360 has a consensus price target of $86.43, suggesting a potential downside of 2.32%. Given Digimarc’s higher probable upside, research analysts clearly believe Digimarc is more favorable than Life360.
Institutional & Insider Ownership
66.9% of Digimarc shares are held by institutional investors. Comparatively, 20.0% of Life360 shares are held by institutional investors. 19.3% of Digimarc shares are held by insiders. Comparatively, 8.0% of Life360 shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Profitability
This table compares Digimarc and Life360’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Digimarc | -110.92% | -55.40% | -43.81% |
| Life360 | 6.45% | 7.65% | 5.31% |
Summary
Life360 beats Digimarc on 10 of the 13 factors compared between the two stocks.
About Digimarc
Digimarc Corporation, together with its subsidiaries, provides automatic identification solutions to commercial and government customers in the United States and internationally. The company offers Digimarc Validate protects, a cloud-based record of product authentication information; Digimarc Engage, an interactive communications channel connecting brands and consumers; and Digimarc Recycle. Its solutions are used in various application solutions, such as sorting of consumer-packaged goods in recycling streams. The company offers its solutions through its sales personnel and business partners. Digimarc Corporation was incorporated in 2008 and is based in Beaverton, Oregon.
About Life360
Life360 Inc. is a family connection and safety company. Its business category includes mobile app and Tile tracking devices with a range of services, including location sharing, safe driver reports and crash detection with emergency dispatch. Life360 Inc. is based in SAN FRANCISCO.
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