Reviewing Liberty Media Corporation – Liberty Live Series C (NASDAQ:LLYVK) & Sinclair (NASDAQ:SBGI)

Liberty Media Corporation – Liberty Live Series C (NASDAQ:LLYVK) and Sinclair (NASDAQ:SBGI) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, risk, institutional ownership, valuation, dividends and profitability.

Risk & Volatility

Liberty Media Corporation – Liberty Live Series C has a beta of 1.42, meaning that its stock price is 42% more volatile than the S&P 500. Comparatively, Sinclair has a beta of 1.31, meaning that its stock price is 31% more volatile than the S&P 500.

Valuation & Earnings

This table compares Liberty Media Corporation – Liberty Live Series C and Sinclair”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Liberty Media Corporation – Liberty Live Series C	N/A	N/A	N/A	($3.12)	-32.19
Sinclair	$3.55 billion	0.27	$310.00 million	$0.83	16.81

Sinclair has higher revenue and earnings than Liberty Media Corporation – Liberty Live Series C. Liberty Media Corporation – Liberty Live Series C is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of recent recommendations for Liberty Media Corporation – Liberty Live Series C and Sinclair, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Liberty Media Corporation – Liberty Live Series C	0	1	0	0	2.00
Sinclair	1	3	2	0	2.17

Sinclair has a consensus target price of $18.30, indicating a potential upside of 31.18%. Given Sinclair’s stronger consensus rating and higher probable upside, analysts clearly believe Sinclair is more favorable than Liberty Media Corporation – Liberty Live Series C.

Insider and Institutional Ownership

60.4% of Liberty Media Corporation – Liberty Live Series C shares are owned by institutional investors. Comparatively, 41.7% of Sinclair shares are owned by institutional investors. 41.9% of Sinclair shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares Liberty Media Corporation – Liberty Live Series C and Sinclair’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Liberty Media Corporation – Liberty Live Series C	N/A	N/A	N/A
Sinclair	1.44%	12.51%	0.83%

Summary

Sinclair beats Liberty Media Corporation – Liberty Live Series C on 10 of the 12 factors compared between the two stocks.

About Liberty Media Corporation – Liberty Live Series C

Liberty Live Group operates in the media, communications, and entertainment industries primarily in North America and the United Kingdom. The company is headquartered in Englewood, Colorado.

About Sinclair

Sinclair, Inc., a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis. The Local Media segment operates broadcast television stations, original networks, and content; provides free-over-the-air programming and live local sporting events on its stations; distributes its content to multi-channel video programming distributors in exchange for contractual fees; and produces local and original news programs. This segment operates The Nest, a free over-the-air national broadcast TV network; Comet, a science fiction network; CHARGE!, an adventure and action-based network; and TBD, a multiscreen TV network. The Tennis segment offers Tennis Channel, a cable network which includes coverage of tennis' top tournaments and original professional sports, and tennis lifestyle shows; Tennis Channel International streaming service; Tennis Channel Plus streaming service; T2 FAST, a 24-hours a day free ad-supported streaming television channel; and Tennis.com and Pickleballtv. It also provides digital and internet solutions; and technical services, including the design and manufacture of broadcast systems. The company distributes its content through broadcast platforms and third-party platforms that consist of programming provided by third-party networks and syndicators, local news, and other original programming. Sinclair, Inc. was founded in 1971 and is headquartered in Hunt Valley, Maryland.