Contrasting BGSF (NYSE:BGSF) and comScore (NASDAQ:SCOR)

BGSF (NYSE:BGSF) and comScore (NASDAQ:SCOR) are both small-cap business services companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, earnings, risk and dividends.

Insider and Institutional Ownership

37.2% of BGSF shares are held by institutional investors. Comparatively, 42.2% of comScore shares are held by institutional investors. 7.0% of BGSF shares are held by company insiders. Comparatively, 11.1% of comScore shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Risk & Volatility

BGSF has a beta of 1.23, meaning that its share price is 23% more volatile than the S&P 500. Comparatively, comScore has a beta of 1.2, meaning that its share price is 20% more volatile than the S&P 500.

Profitability

This table compares BGSF and comScore’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
BGSF	-2.81%	-9.06%	-4.84%
comScore	-19.80%	-1,124.27%	-14.92%

Analyst Ratings

This is a summary of current ratings and recommmendations for BGSF and comScore, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BGSF	0	1	1	1	3.00
comScore	0	0	0	0	0.00

BGSF currently has a consensus price target of $9.00, indicating a potential upside of 14.69%. Given BGSF’s stronger consensus rating and higher probable upside, equities analysts clearly believe BGSF is more favorable than comScore.

Valuation and Earnings

This table compares BGSF and comScore”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BGSF	$272.50 million	0.32	-$3.34 million	($0.58)	-13.53
comScore	$356.05 million	0.09	-$60.25 million	($17.45)	-0.36

BGSF has higher earnings, but lower revenue than comScore. BGSF is trading at a lower price-to-earnings ratio than comScore, indicating that it is currently the more affordable of the two stocks.

Summary

BGSF beats comScore on 11 of the 15 factors compared between the two stocks.

About BGSF

BGSF, Inc., together with its subsidiaries, provides consulting, managed services, and professional workforce solutions in the United States. It operates in two segments, Property Management and Professional. The Property Management segment offers office and maintenance field talent to various apartment communities and commercial buildings. The Professional segment provides skilled IT professionals in SAP, Workday, Peoplesoft, Hyperion, Oracle, One Stream, cyber, project management, management services, and other IT workforce solutions. This segment also offers finance, accounting, legal, human resource, and related support personnel. It serves its products to fortune 500 companies, and medium and small companies, as well as consulting companies. The company was formerly known as BG Staffing, Inc. and changed its name to BGSF, Inc. in February 2021. BGSF, Inc. was incorporated in 2007 and is based in Plano, Texas.

About comScore

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation. The company's cross platform solutions products and services comprises Comscore TVNational that helps customers understand the performance of network advertising campaigns; Comscore TVLocal allows customers to understand consumer viewing patterns and characteristics; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it offers custom solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, the company provides products that measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.