Analyzing Boyd Group Services (OTCMKTS:BYDGF) and PURPLE INNOVATION (NASDAQ:PRPL)

Boyd Group Services (OTCMKTS:BYDGF) and PURPLE INNOVATION (NASDAQ:PRPL) are both consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, risk, valuation, profitability, institutional ownership and dividends.

Earnings & Valuation

This table compares Boyd Group Services and PURPLE INNOVATION”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Boyd Group Services	$3.07 billion	1.19	$24.54 million	$0.37	460.38
PURPLE INNOVATION	$487.88 million	0.23	-$97.90 million	($0.78)	-1.33

Boyd Group Services has higher revenue and earnings than PURPLE INNOVATION. PURPLE INNOVATION is trading at a lower price-to-earnings ratio than Boyd Group Services, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of current ratings for Boyd Group Services and PURPLE INNOVATION, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Boyd Group Services	0	1	3	1	3.00
PURPLE INNOVATION	0	1	0	0	2.00

PURPLE INNOVATION has a consensus target price of $1.00, indicating a potential downside of 3.85%. Given PURPLE INNOVATION’s higher possible upside, analysts clearly believe PURPLE INNOVATION is more favorable than Boyd Group Services.

Insider & Institutional Ownership

0.2% of Boyd Group Services shares are owned by institutional investors. Comparatively, 88.4% of PURPLE INNOVATION shares are owned by institutional investors. 53.9% of PURPLE INNOVATION shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Volatility & Risk

Boyd Group Services has a beta of 0.73, indicating that its share price is 27% less volatile than the S&P 500. Comparatively, PURPLE INNOVATION has a beta of 1.58, indicating that its share price is 58% more volatile than the S&P 500.

Profitability

This table compares Boyd Group Services and PURPLE INNOVATION’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Boyd Group Services	0.27%	2.70%	0.91%
PURPLE INNOVATION	-18.43%	-472.12%	-13.20%

Summary

Boyd Group Services beats PURPLE INNOVATION on 11 of the 15 factors compared between the two stocks.

About Boyd Group Services

Boyd Group Services Inc., together with its subsidiaries, operates non-franchised collision repair centers in North America. The company operates its locations under the Boyd Autobody & Glass and Assured Automotive names in Canada; and Gerber Collision & Glass name in the United States. It also operates as a retail auto glass operator under the Gerber Collision & Glass, Glass America, Auto Glass Service, Auto Glass Authority, and Autoglassonly.com names in the United States. In addition, the company operates a third-party administrator, Gerber National Claims Services that offers glass, emergency roadside, and first notice of loss services. It serves insurance companies and individual vehicle owners. The company was founded in 1990 and is headquartered in Winnipeg, Canada.

About PURPLE INNOVATION

Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.