Spanish Broadcasting System (OTCMKTS:SBSAA – Get Free Report) and Bilibili (NASDAQ:BILI – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, risk, valuation, analyst recommendations and institutional ownership.
Insider and Institutional Ownership
16.1% of Bilibili shares are held by institutional investors. 48.3% of Spanish Broadcasting System shares are held by company insiders. Comparatively, 22.2% of Bilibili shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Profitability
This table compares Spanish Broadcasting System and Bilibili’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Spanish Broadcasting System | -4.51% | -7.23% | -1.67% |
| Bilibili | 0.75% | 3.19% | 1.31% |
Risk & Volatility
Analyst Ratings
This is a summary of recent ratings and price targets for Spanish Broadcasting System and Bilibili, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Spanish Broadcasting System | 0 | 0 | 0 | 0 | 0.00 |
| Bilibili | 0 | 3 | 8 | 2 | 2.92 |
Bilibili has a consensus target price of $24.91, suggesting a potential downside of 8.25%. Given Bilibili’s stronger consensus rating and higher possible upside, analysts clearly believe Bilibili is more favorable than Spanish Broadcasting System.
Earnings & Valuation
This table compares Spanish Broadcasting System and Bilibili”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Spanish Broadcasting System | $155.06 million | 0.01 | $1.66 million | $0.17 | 1.18 |
| Bilibili | $3.68 billion | 3.09 | -$184.51 million | $0.07 | 387.86 |
Spanish Broadcasting System has higher earnings, but lower revenue than Bilibili. Spanish Broadcasting System is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.
Summary
Bilibili beats Spanish Broadcasting System on 11 of the 15 factors compared between the two stocks.
About Spanish Broadcasting System
Spanish Broadcasting System, Inc. operates as a Spanish-language media and entertainment company in the United States. It operates in two segments, Radio and Television. The company produces and distributes Spanish-language content, including radio programs, television shows, and music and live entertainment. It also owns and operates radio stations in the Los Angeles, New York, Puerto Rico, Chicago, Miami, Orlando, Tampa and San Francisco markets; AIRE radio networks with approximately affiliate radio stations; and television stations under the MegaTV brand, as well as has various MegaTV broadcasting outlets under affiliation or programming agreements. In addition, the company produces live concerts and events; and owns bilingual websites, including lamusica.com, Mega.tv, and various station websites that provide content related to Latin music, entertainment, news, and culture, as well as operates the LaMusica mobile app. Further, it offers Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40, and Urbano format genres through its radio stations; and television programs range from televised radio-branded shows to general entertainment programs, such as music, celebrity, news, debate, interviews, and personality-based shows. The company was founded in 1983 and is based in Miami, Florida.
About Bilibili
Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.
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