Comparing Brunswick (NYSE:BC) & Massimo Group (NASDAQ:MAMO)

Brunswick (NYSE:BC) and Massimo Group (NASDAQ:MAMO) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, earnings, valuation, profitability and dividends.

Institutional & Insider Ownership

99.3% of Brunswick shares are owned by institutional investors. 0.8% of Brunswick shares are owned by insiders. Comparatively, 78.0% of Massimo Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares Brunswick and Massimo Group”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brunswick	$5.24 billion	0.78	$130.10 million	$0.62	101.08
Massimo Group	$111.21 million	1.09	$1.76 million	($0.12)	-24.17

Brunswick has higher revenue and earnings than Massimo Group. Massimo Group is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Brunswick and Massimo Group, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brunswick	0	8	7	0	2.47
Massimo Group	0	0	0	0	0.00

Brunswick currently has a consensus target price of $67.00, indicating a potential upside of 6.91%. Given Brunswick’s stronger consensus rating and higher possible upside, equities research analysts clearly believe Brunswick is more favorable than Massimo Group.

Profitability

This table compares Brunswick and Massimo Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Brunswick	0.82%	10.73%	3.54%
Massimo Group	-6.11%	-23.03%	-9.51%

Risk and Volatility

Brunswick has a beta of 1.36, meaning that its share price is 36% more volatile than the S&P 500. Comparatively, Massimo Group has a beta of -0.05, meaning that its share price is 105% less volatile than the S&P 500.

Summary

Brunswick beats Massimo Group on 12 of the 14 factors compared between the two stocks.

About Brunswick

Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. It operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; Thunder Jet heavy-gauge aluminum boats; Veer recreational and fishing boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.

About Massimo Group

Massimo Group, through its subsidiaries, engages in the manufacturing and sale of utility terrain vehicles, all-terrain vehicles, and pontoon and tritoon boats. The company also offers motorcycles, scooters, golf carts, and go karts and balance bikes, as well as snow equipment. In addition, it provides accessories, including EV chargers, electric coolers, power stations, and portable solar panels. The company sells its products through a network of dealerships, distributors, and chain stores, as well as the e-commerce marketplace. Massimo Group was founded in 2009 and is based in Garland, Texas.