Reviewing TIX (OTCMKTS:TIXC) & Trip.com Group (NASDAQ:TCOM)

TIX (OTCMKTS:TIXC) and Trip.com Group (NASDAQ:TCOM) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, valuation, earnings, profitability and analyst recommendations.

Valuation and Earnings

This table compares TIX and Trip.com Group”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TIX	N/A	N/A	N/A	N/A	N/A
Trip.com Group	$7.30 billion	6.73	$2.34 billion	$3.65	20.60

Trip.com Group has higher revenue and earnings than TIX.

Institutional & Insider Ownership

35.4% of Trip.com Group shares are held by institutional investors. 37.5% of TIX shares are held by insiders. Comparatively, 23.0% of Trip.com Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares TIX and Trip.com Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TIX	N/A	N/A	N/A
Trip.com Group	31.58%	11.30%	6.60%

Risk and Volatility

TIX has a beta of -2.04, meaning that its share price is 304% less volatile than the S&P 500. Comparatively, Trip.com Group has a beta of 0.03, meaning that its share price is 97% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings and target prices for TIX and Trip.com Group, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TIX	0	0	0	0	0.00
Trip.com Group	0	0	11	2	3.15

Trip.com Group has a consensus target price of $76.98, suggesting a potential upside of 2.37%. Given Trip.com Group’s stronger consensus rating and higher possible upside, analysts clearly believe Trip.com Group is more favorable than TIX.

Summary

Trip.com Group beats TIX on 10 of the 11 factors compared between the two stocks.

About TIX

Tix Corporation, through its subsidiary, operates as an entertainment company in the United States and internationally. The company provides discount ticketing and discount dinner reservations services. It offers discount tickets under short-term, exclusive, and nonexclusive agreements in Las Vegas at a discount of up to 50 percent for same day shows, concerts, attractions, and tours, as well as discount dining and shopping offers. As of March 19, 2020, the company operated nine discount ticket stores in Las Vegas under its Tix4Tonight marquee; and tix4tonight.com, an online ticket sales site. In addition, it provides online booking services for shows, concerts, tours, attractions, and other entertainment and leisure activities. The company was formerly known as Cinema Ride, Inc. and changed its name to Tix Corporation in March 2005. Tix Corporation was founded in 1993 and is headquartered in Studio City, California. On August 24, 2021, Tix Corporation, along with its affiliate, filed a voluntary petition for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the District of Nevada. The plan was later approved as Chapter 11 liquidation on February 7, 2022.

About Trip.com Group

Trip.com Group Limited, through its subsidiaries, operates as a travel service provider for accommodation reservation, transportation ticketing, packaged tours and in-destination, corporate travel management, and other travel-related services in China and internationally. The company acts as an agent for hotel-related transactions and selling air tickets, as well as provides train, long-distance bus, and ferry tickets; travel insurance products, such as flight delay, air accident, and baggage loss coverage; and air-ticket delivery, online check-in and seat selection, express security screening, real-time flight status tracker, and airport VIP lounge services. It also provides independent leisure travelers bundled packaged-tour products comprising group, semi-group, and customized and packaged tours with various transportation arrangements, including air, cruise, bus, and car rental services. In addition, the company offers integrated transportation and accommodation services; destination transportation and ticket, activity, insurance, visa, and tour guide services; user support, supplier management, and customer relationship management services; and in-destination products and services. Further, It provides its corporate clients with business visit, incentive trip, meeting and conference, travel data collection and analysis, and industry benchmarking solutions; and Corporate Travel Management System, an online platform that integrates information management, online booking and authorization, online inquiry, and travel reporting systems. Additionally, the company offers online advertising and financial services, such as marketing planning and travel media services. It operates under the Ctrip, Qunar, Trip.com, and Skyscanner brands. The company was formerly known as Ctrip.com International, Ltd. and changed its name to Trip.com Group Limited in October 2019. Trip.com Group Limited was founded in 1999 and is based in Singapore.