WillScot (NASDAQ:WSC – Get Free Report) and Boston Omaha (NYSE:BOC – Get Free Report) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, profitability, institutional ownership and earnings.
Risk & Volatility
WillScot has a beta of 1.1, meaning that its share price is 10% more volatile than the S&P 500. Comparatively, Boston Omaha has a beta of 0.99, meaning that its share price is 1% less volatile than the S&P 500.
Profitability
This table compares WillScot and Boston Omaha’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| WillScot | 4.66% | 24.83% | 4.24% |
| Boston Omaha | 0.68% | 0.14% | 0.11% |
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| WillScot | $2.35 billion | 1.68 | $28.13 million | $0.60 | 36.15 |
| Boston Omaha | $108.28 million | 3.86 | -$1.29 million | $0.03 | 442.57 |
WillScot has higher revenue and earnings than Boston Omaha. WillScot is trading at a lower price-to-earnings ratio than Boston Omaha, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of recent ratings and price targets for WillScot and Boston Omaha, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| WillScot | 1 | 6 | 3 | 0 | 2.20 |
| Boston Omaha | 1 | 0 | 1 | 0 | 2.00 |
WillScot presently has a consensus price target of $32.13, suggesting a potential upside of 48.11%. Boston Omaha has a consensus price target of $25.00, suggesting a potential upside of 88.30%. Given Boston Omaha’s higher possible upside, analysts clearly believe Boston Omaha is more favorable than WillScot.
Institutional & Insider Ownership
95.8% of WillScot shares are owned by institutional investors. Comparatively, 60.4% of Boston Omaha shares are owned by institutional investors. 3.1% of WillScot shares are owned by company insiders. Comparatively, 23.2% of Boston Omaha shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Summary
WillScot beats Boston Omaha on 10 of the 14 factors compared between the two stocks.
About WillScot
WillScot Holdings Corporation provides workspace and portable storage solutions in the United States, Canada, and Mexico. It operates in two segments, Modular Solutions and Storage Solutions. Its modular solutions include panelized and stackable offices, single-wide modular space units, section modulars and redi-plex, classrooms, ground level offices, blast-resistant modules, clearspan structures, and other modular space; and portable storage solutions, such as portable and cold storage containers, as well as trailers. The company leases modular space and portable storage units to customers in the construction, commercial and industrial, retail and wholesale trade, energy and natural resources, education, government and institutions, and healthcare markets. The company offers its solutions primarily under the WillScot and Mobile Mini brand names. The company was formerly known as WillScot Mobile Mini Holdings Corp. and changed its name to WillScot Holdings Corporation in July 2024. WillScot Mobile Mini Holdings Corp. is headquartered in Phoenix, Arizona.
About Boston Omaha
Boston Omaha Corporation, together with its subsidiaries, engages in the outdoor billboard advertising business in the southeast United States. It is also involved in the surety insurance and related brokerage, broadband, and asset management businesses. The company was formerly known as REO Plus, Inc. and changed its name to Boston Omaha Corporation in March 2015. Boston Omaha Corporation was incorporated in 2009 and is headquartered in Omaha, Nebraska.
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