Banzai International (NASDAQ:BNZI) versus Integral Ad Science (NASDAQ:IAS) Financial Analysis

Integral Ad Science (NASDAQ:IAS) and Banzai International (NASDAQ:BNZI) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, analyst recommendations, dividends, institutional ownership, earnings, valuation and profitability.

Profitability

This table compares Integral Ad Science and Banzai International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Integral Ad Science	9.79%	5.00%	4.46%
Banzai International	-307.55%	N/A	-77.59%

Analyst Recommendations

This is a breakdown of current recommendations for Integral Ad Science and Banzai International, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Integral Ad Science	0	14	1	0	2.07
Banzai International	1	0	1	0	2.00

Integral Ad Science presently has a consensus price target of $12.81, suggesting a potential upside of 25.57%. Banzai International has a consensus price target of $260.00, suggesting a potential upside of 8,424.59%. Given Banzai International’s higher probable upside, analysts plainly believe Banzai International is more favorable than Integral Ad Science.

Valuation & Earnings

This table compares Integral Ad Science and Banzai International”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Integral Ad Science	$530.10 million	3.20	$37.79 million	$0.34	30.00
Banzai International	$4.53 million	2.33	-$31.51 million	N/A	N/A

Integral Ad Science has higher revenue and earnings than Banzai International.

Volatility & Risk

Integral Ad Science has a beta of 1.6, indicating that its share price is 60% more volatile than the S&P 500. Comparatively, Banzai International has a beta of -0.6, indicating that its share price is 160% less volatile than the S&P 500.

Institutional and Insider Ownership

95.8% of Integral Ad Science shares are owned by institutional investors. Comparatively, 96.8% of Banzai International shares are owned by institutional investors. 2.0% of Integral Ad Science shares are owned by company insiders. Comparatively, 11.1% of Banzai International shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Integral Ad Science beats Banzai International on 8 of the 11 factors compared between the two stocks.

About Integral Ad Science

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, France, Ireland, Germany, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform that offers return on ad spend needs; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.

About Banzai International

Banzai International, Inc., a marketing technology company, provides data-driven marketing and sales solutions for various businesses in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. Its products include Demio, a browser-based webinar platform with data and marketing features designed to help businesses engage with their audience through live events and on-demand, interactive video content; Boost, a software-as-a-service (SaaS) solution for social sharing by event registrants; and Reach, a SaaS and managed service to increase registration and attendance of marketing events. The company serves healthcare, financial services, e-commerce, technology, media, and other industries. Banzai International, Inc. was founded in 2015 and is based in Bainbridge Island, Washington.