Stock Traders Buy Large Volume of Call Options on Zeta Global (NYSE:ZETA)

Zeta Global Holdings Corp. (NYSE:ZETA) was the target of unusually large options trading on Wednesday. Stock traders acquired 48,701 call options on the company. This represents an increase of approximately 132% compared to the typical daily volume of 21,036 call options.

Zeta Global Price Performance

ZETA stock opened at $19.80 on Thursday. The company has a quick ratio of 3.25, a current ratio of 3.25 and a debt-to-equity ratio of 0.29. The stock has a market capitalization of $4.71 billion, a price-to-earnings ratio of -104.21 and a beta of 1.29. The stock’s fifty day simple moving average is $19.32 and its 200-day simple moving average is $15.70. Zeta Global has a 52-week low of $10.69 and a 52-week high of $38.20.

Wall Street Analyst Weigh In

A number of equities research analysts recently weighed in on the company. Bank of America upped their price target on Zeta Global from $20.00 to $24.00 and gave the stock a “buy” rating in a report on Wednesday, August 6th. Needham & Company LLC upped their price target on Zeta Global from $20.00 to $25.00 and gave the stock a “buy” rating in a report on Wednesday, October 1st. The Goldman Sachs Group upped their price target on Zeta Global from $16.00 to $18.00 and gave the stock a “neutral” rating in a report on Thursday, August 7th. Morgan Stanley increased their target price on Zeta Global from $15.00 to $20.00 and gave the company an “equal weight” rating in a report on Wednesday, August 6th. Finally, Weiss Ratings reiterated a “sell (d-)” rating on shares of Zeta Global in a report on Wednesday. Ten equities research analysts have rated the stock with a Buy rating, five have issued a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus target price of $29.38.

Institutional Inflows and Outflows

Several large investors have recently made changes to their positions in the company. Palouse Capital Management Inc. raised its position in shares of Zeta Global by 6.1% in the 2nd quarter. Palouse Capital Management Inc. now owns 10,794 shares of the company’s stock worth $167,000 after buying an additional 619 shares during the period. Advisors Asset Management Inc. raised its position in shares of Zeta Global by 15.3% in the 2nd quarter. Advisors Asset Management Inc. now owns 5,281 shares of the company’s stock worth $82,000 after buying an additional 702 shares during the period. Harbor Capital Advisors Inc. raised its position in shares of Zeta Global by 1.3% in the 2nd quarter. Harbor Capital Advisors Inc. now owns 63,330 shares of the company’s stock worth $981,000 after buying an additional 804 shares during the period. SlateStone Wealth LLC raised its position in shares of Zeta Global by 5.8% in the 1st quarter. SlateStone Wealth LLC now owns 17,154 shares of the company’s stock worth $233,000 after buying an additional 948 shares during the period. Finally, M&T Bank Corp raised its position in shares of Zeta Global by 5.9% in the 2nd quarter. M&T Bank Corp now owns 17,086 shares of the company’s stock worth $264,000 after buying an additional 959 shares during the period. 87.75% of the stock is owned by hedge funds and other institutional investors.

Zeta Global Company Profile

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.