Henkel AG & Co. (OTCMKTS:HENKY) and Reborn Coffee (NASDAQ:REBN) Head to Head Review

Henkel AG & Co. (OTCMKTS:HENKY) and Reborn Coffee (NASDAQ:REBN) are both consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, institutional ownership, earnings, dividends, analyst recommendations, valuation and profitability.

Valuation and Earnings

This table compares Henkel AG & Co. and Reborn Coffee”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Henkel AG & Co.	$23.36 billion	1.34	$2.17 billion	N/A	N/A
Reborn Coffee	$5.93 million	2.10	-$4.81 million	($2.18)	-1.06

Henkel AG & Co. has higher revenue and earnings than Reborn Coffee.

Insider and Institutional Ownership

0.0% of Henkel AG & Co. shares are held by institutional investors. Comparatively, 1.8% of Reborn Coffee shares are held by institutional investors. 3.7% of Reborn Coffee shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Profitability

This table compares Henkel AG & Co. and Reborn Coffee’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Henkel AG & Co.	N/A	N/A	N/A
Reborn Coffee	-152.76%	-995.56%	-118.07%

Analyst Ratings

This is a summary of current ratings and price targets for Henkel AG & Co. and Reborn Coffee, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Henkel AG & Co.	0	2	1	2	3.00
Reborn Coffee	1	0	0	0	1.00

Risk & Volatility

Henkel AG & Co. has a beta of 0.58, indicating that its stock price is 42% less volatile than the S&P 500. Comparatively, Reborn Coffee has a beta of 2.13, indicating that its stock price is 113% more volatile than the S&P 500.

Summary

Henkel AG & Co. beats Reborn Coffee on 8 of the 12 factors compared between the two stocks.

About Henkel AG & Co.

Henkel AG & Co. KGaA, together with its subsidiaries, engages in the adhesive technologies and beauty care, and laundry and home care businesses worldwide. It operates in two segments, Adhesive Technologies and Consumer Brands segments. The company offers adhesives, sealants, and functional coatings for various business areas, including packaging and consumer goods; mobility and electronics; and craftsmen, construction, and professional industries. It also provides hair styling, hair coloring, and hair care products; and body products, as well as distributes its products through brick-and-mortar stores, hair salons, and digital channels. In addition, the company offers heavy-duty and specialty detergents, fabric softeners, laundry performance enhancers, and other fabric care products; hand and automatic dishwashing products; cleaners for bathroom and toilet applications; household, glass, and specialty cleaners; and insect control products. The company was founded in 1876 and is headquartered in Düsseldorf, Germany.

About Reborn Coffee

Reborn Coffee, Inc., through its subsidiaries, operates and franchises retail locations, kiosks, and cafes that focus on serving specialty-roasted coffee in California. It purchases, roasts, and sells coffee, tea and other beverages, and various food items. It offers products in various form factors, such as whole bean roasted coffee bags, single-serve drip bags, and pour over packs. The company also offers its products online. Reborn Coffee, Inc. was founded in 2014 and is headquartered in Brea, California.