First Pacific Financial Boosts Stake in Amazon.com, Inc. $AMZN

First Pacific Financial increased its position in Amazon.com, Inc. (NASDAQ:AMZN) by 96.5% during the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 6,080 shares of the e-commerce giant’s stock after buying an additional 2,986 shares during the period. First Pacific Financial’s holdings in Amazon.com were worth $1,334,000 at the end of the most recent quarter.

A number of other hedge funds also recently made changes to their positions in AMZN. Brighton Jones LLC lifted its holdings in shares of Amazon.com by 10.9% in the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock valued at $885,478,000 after acquiring an additional 397,007 shares during the last quarter. Revolve Wealth Partners LLC lifted its holdings in shares of Amazon.com by 4.1% in the 4th quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after acquiring an additional 986 shares during the last quarter. Bank Pictet & Cie Europe AG lifted its holdings in shares of Amazon.com by 2.8% in the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after acquiring an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE lifted its holdings in shares of Amazon.com by 5.5% in the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock valued at $6,357,000 after acquiring an additional 1,518 shares during the last quarter. Finally, Liberty Square Wealth Partners LLC bought a new position in shares of Amazon.com in the 4th quarter valued at about $2,153,000. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Analyst Upgrades and Downgrades

A number of research analysts recently commented on AMZN shares. BNP Paribas Exane raised shares of Amazon.com from a “neutral” rating to an “outperform” rating and set a $254.00 price target for the company in a report on Friday, June 27th. Zacks Research lowered shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a research report on Tuesday, August 19th. Truist Financial increased their price objective on shares of Amazon.com from $250.00 to $270.00 and gave the stock a “buy” rating in a research report on Tuesday, September 16th. Robert W. Baird increased their price objective on shares of Amazon.com from $220.00 to $244.00 and gave the stock an “outperform” rating in a research report on Monday, July 21st. Finally, Citizens Jmp assumed coverage on shares of Amazon.com in a research report on Thursday, July 10th. They issued a “strong-buy” rating on the stock. Three equities research analysts have rated the stock with a Strong Buy rating, forty-seven have assigned a Buy rating and one has issued a Hold rating to the stock. According to MarketBeat, the stock presently has a consensus rating of “Buy” and a consensus price target of $266.26.

Insider Activity at Amazon.com

In related news, CFO Brian T. Olsavsky sold 17,750 shares of Amazon.com stock in a transaction that occurred on Thursday, August 21st. The shares were sold at an average price of $222.74, for a total transaction of $3,953,635.00. Following the transaction, the chief financial officer directly owned 49,000 shares of the company’s stock, valued at $10,914,260. This trade represents a 26.59% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link. Also, SVP David Zapolsky sold 13,570 shares of Amazon.com stock in a transaction that occurred on Friday, August 22nd. The shares were sold at an average price of $222.76, for a total transaction of $3,022,853.20. Following the transaction, the senior vice president directly owned 44,110 shares in the company, valued at approximately $9,825,943.60. The trade was a 23.53% decrease in their ownership of the stock. The disclosure for this sale can be found here. Insiders sold a total of 10,864,716 shares of company stock valued at $2,486,013,854 over the last quarter. 9.70% of the stock is owned by insiders.

Amazon.com Stock Performance

Shares of AMZN stock opened at $214.47 on Friday. The firm has a market cap of $2.29 trillion, a price-to-earnings ratio of 32.69, a PEG ratio of 1.43 and a beta of 1.28. The company’s 50 day moving average is $225.85 and its 200 day moving average is $212.38. The company has a quick ratio of 0.81, a current ratio of 1.02 and a debt-to-equity ratio of 0.15. Amazon.com, Inc. has a 52-week low of $161.38 and a 52-week high of $242.52.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings data on Thursday, July 31st. The e-commerce giant reported $1.68 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.31 by $0.37. The company had revenue of $167.70 billion for the quarter, compared to analyst estimates of $161.80 billion. Amazon.com had a net margin of 10.54% and a return on equity of 23.84%. Amazon.com’s revenue was up 13.3% compared to the same quarter last year. During the same period last year, the company posted $1.26 earnings per share. Amazon.com has set its Q3 2025 guidance at EPS. On average, sell-side analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

About Amazon.com

Amazon.com, Inc engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content.