Cracker Barrel Old Country Store (NASDAQ:CBRL – Get Free Report) and Rocky Mountain Chocolate Factory (NASDAQ:RMCF – Get Free Report) are both small-cap retail/wholesale companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, valuation, earnings, institutional ownership, analyst recommendations, risk and dividends.
Insider & Institutional Ownership
96.0% of Cracker Barrel Old Country Store shares are held by institutional investors. Comparatively, 50.3% of Rocky Mountain Chocolate Factory shares are held by institutional investors. 1.4% of Cracker Barrel Old Country Store shares are held by company insiders. Comparatively, 42.2% of Rocky Mountain Chocolate Factory shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Valuation and Earnings
This table compares Cracker Barrel Old Country Store and Rocky Mountain Chocolate Factory”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Cracker Barrel Old Country Store | $3.48 billion | 0.23 | $46.38 million | $2.07 | 17.70 |
| Rocky Mountain Chocolate Factory | $29.58 million | 0.43 | -$6.12 million | ($0.61) | -2.66 |
Cracker Barrel Old Country Store has higher revenue and earnings than Rocky Mountain Chocolate Factory. Rocky Mountain Chocolate Factory is trading at a lower price-to-earnings ratio than Cracker Barrel Old Country Store, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Cracker Barrel Old Country Store and Rocky Mountain Chocolate Factory’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Cracker Barrel Old Country Store | 1.33% | 15.48% | 3.28% |
| Rocky Mountain Chocolate Factory | -15.77% | -63.75% | -22.21% |
Analyst Recommendations
This is a breakdown of current ratings and target prices for Cracker Barrel Old Country Store and Rocky Mountain Chocolate Factory, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Cracker Barrel Old Country Store | 3 | 6 | 2 | 0 | 1.91 |
| Rocky Mountain Chocolate Factory | 1 | 0 | 0 | 0 | 1.00 |
Cracker Barrel Old Country Store currently has a consensus target price of $50.88, indicating a potential upside of 38.89%. Given Cracker Barrel Old Country Store’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Cracker Barrel Old Country Store is more favorable than Rocky Mountain Chocolate Factory.
Volatility and Risk
Cracker Barrel Old Country Store has a beta of 1.32, indicating that its stock price is 32% more volatile than the S&P 500. Comparatively, Rocky Mountain Chocolate Factory has a beta of 1.1, indicating that its stock price is 10% more volatile than the S&P 500.
Summary
Cracker Barrel Old Country Store beats Rocky Mountain Chocolate Factory on 12 of the 14 factors compared between the two stocks.
About Cracker Barrel Old Country Store
Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. Its Cracker Barrel stores consist of restaurants with a gift shop. The company's restaurants serve breakfast, lunch, and dinner daily, as well as dine-in, pick-up, and delivery services. Its gift shop offers various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, food, cookware, and various other gift items, as well as various candies, preserves, and other food items. The company was incorporated in 1969 and is headquartered in Lebanon, Tennessee.
About Rocky Mountain Chocolate Factory
Rocky Mountain Chocolate Factory, Inc., together with its subsidiaries, operates as a confectionery franchisor, manufacturer, and retail operator. It operates through Franchising, Manufacturing, Retail Stores, and Other segments. The company produces approximately 400 chocolate candies and other confectionery products, including clusters, caramels, creams, toffees, mints, and truffles; and offers 15 varieties of caramel apples and other products that are prepared in individual stores, as well as provides ice cream, coffee, and other sundries. Rocky Mountain Chocolate Factory, Inc. was founded in 1981 and is headquartered in Durango, Colorado.
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