Reviewing American Rebel (AREB) and The Competition

American Rebel (NASDAQ:AREB) is one of 41 publicly-traded companies in the “PROTECTION – SFTY” industry, but how does it compare to its rivals? We will compare American Rebel to related businesses based on the strength of its institutional ownership, risk, earnings, dividends, analyst recommendations, profitability and valuation.

Profitability

This table compares American Rebel and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
American Rebel	-346.67%	N/A	-301.40%
American Rebel Competitors	-36.70%	-32.15%	-5.33%

Analyst Ratings

This is a breakdown of recent ratings and price targets for American Rebel and its rivals, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Rebel	1	0	0	0	1.00
American Rebel Competitors	407	698	1119	72	2.37

As a group, “PROTECTION – SFTY” companies have a potential upside of 395.60%. Given American Rebel’s rivals stronger consensus rating and higher possible upside, analysts plainly believe American Rebel has less favorable growth aspects than its rivals.

Earnings & Valuation

This table compares American Rebel and its rivals top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
American Rebel	$11.42 million	-$17.60 million	0.00
American Rebel Competitors	$1.24 billion	$109.95 million	20.70

American Rebel’s rivals have higher revenue and earnings than American Rebel. American Rebel is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Volatility and Risk

American Rebel has a beta of 1.29, meaning that its share price is 29% more volatile than the S&P 500. Comparatively, American Rebel’s rivals have a beta of 8.42, meaning that their average share price is 742% more volatile than the S&P 500.

Institutional & Insider Ownership

13.6% of American Rebel shares are owned by institutional investors. Comparatively, 47.9% of shares of all “PROTECTION – SFTY” companies are owned by institutional investors. 74.1% of American Rebel shares are owned by company insiders. Comparatively, 15.8% of shares of all “PROTECTION – SFTY” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

American Rebel rivals beat American Rebel on 11 of the 13 factors compared.

American Rebel Company Profile

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.