Zacks Research Predicts Lower Earnings for Harley-Davidson

Harley-Davidson, Inc. (NYSE:HOG) – Investment analysts at Zacks Research reduced their Q1 2026 earnings per share (EPS) estimates for Harley-Davidson in a note issued to investors on Wednesday, October 29th. Zacks Research analyst Team now forecasts that the company will earn $1.10 per share for the quarter, down from their previous forecast of $1.20. Zacks Research currently has a “Strong Sell” rating on the stock. The consensus estimate for Harley-Davidson’s current full-year earnings is $3.44 per share. Zacks Research also issued estimates for Harley-Davidson’s Q2 2026 earnings at $0.73 EPS.

A number of other research analysts have also weighed in on the stock. Weiss Ratings raised shares of Harley-Davidson from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Wednesday, October 8th. Griffin Securities set a $34.00 price objective on shares of Harley-Davidson in a research note on Monday, August 25th. Morgan Stanley lowered shares of Harley-Davidson from an “equal weight” rating to an “underweight” rating and decreased their price objective for the company from $27.00 to $25.00 in a research note on Monday. UBS Group increased their price target on Harley-Davidson from $27.00 to $28.00 and gave the company a “neutral” rating in a research report on Thursday, October 2nd. Finally, DA Davidson increased their price target on Harley-Davidson from $31.00 to $34.00 and gave the company a “buy” rating in a research report on Monday, August 25th. Two analysts have rated the stock with a Buy rating, four have issued a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat.com, the stock has an average rating of “Hold” and a consensus price target of $30.14.

Harley-Davidson Trading Down 1.1%

NYSE HOG opened at $26.66 on Thursday. The business has a fifty day simple moving average of $28.36 and a 200 day simple moving average of $25.72. The firm has a market capitalization of $3.24 billion, a P/E ratio of 13.81, a PEG ratio of 0.40 and a beta of 1.27. The company has a current ratio of 1.37, a quick ratio of 1.20 and a debt-to-equity ratio of 1.32. Harley-Davidson has a 12 month low of $20.45 and a 12 month high of $35.21.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings results on Wednesday, July 30th. The company reported $0.88 EPS for the quarter, missing analysts’ consensus estimates of $0.99 by ($0.11). The company had revenue of $1.31 billion during the quarter, compared to analysts’ expectations of $1.09 billion. Harley-Davidson had a net margin of 5.76% and a return on equity of 7.43%. The company’s quarterly revenue was down 19.3% compared to the same quarter last year. During the same period in the previous year, the company posted $1.63 earnings per share.

Harley-Davidson Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Wednesday, September 24th. Investors of record on Wednesday, September 10th were issued a $0.18 dividend. The ex-dividend date of this dividend was Wednesday, September 10th. This represents a $0.72 annualized dividend and a yield of 2.7%. Harley-Davidson’s dividend payout ratio (DPR) is 37.31%.

Insiders Place Their Bets

In other news, Director Rafeh Masood acquired 2,068 shares of the firm’s stock in a transaction that occurred on Tuesday, August 5th. The stock was bought at an average price of $24.06 per share, with a total value of $49,756.08. Following the acquisition, the director owned 4,705 shares in the company, valued at $113,202.30. The trade was a 78.42% increase in their position. The acquisition was disclosed in a document filed with the SEC, which is accessible through the SEC website. Company insiders own 0.93% of the company’s stock.

Institutional Trading of Harley-Davidson

Several hedge funds and other institutional investors have recently modified their holdings of HOG. Mirae Asset Global Investments Co. Ltd. raised its position in shares of Harley-Davidson by 52.3% in the first quarter. Mirae Asset Global Investments Co. Ltd. now owns 2,110 shares of the company’s stock valued at $53,000 after purchasing an additional 725 shares during the period. Principal Financial Group Inc. grew its stake in Harley-Davidson by 0.4% in the 1st quarter. Principal Financial Group Inc. now owns 264,185 shares of the company’s stock valued at $6,671,000 after buying an additional 1,178 shares in the last quarter. Envestnet Asset Management Inc. grew its stake in Harley-Davidson by 2.4% in the 1st quarter. Envestnet Asset Management Inc. now owns 62,273 shares of the company’s stock valued at $1,572,000 after buying an additional 1,469 shares in the last quarter. Crossmark Global Holdings Inc. grew its stake in Harley-Davidson by 27.2% in the 1st quarter. Crossmark Global Holdings Inc. now owns 95,694 shares of the company’s stock valued at $2,416,000 after buying an additional 20,473 shares in the last quarter. Finally, M&T Bank Corp purchased a new position in shares of Harley-Davidson in the first quarter valued at $254,000. Institutional investors own 85.10% of the company’s stock.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.