PSQ (NYSE:PSQH – Get Free Report) and Treasure Global (NASDAQ:TGL – Get Free Report) are both small-cap retail/wholesale companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, profitability, dividends, analyst recommendations, risk and valuation.
Analyst Ratings
This is a summary of recent ratings and target prices for PSQ and Treasure Global, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| PSQ | 1 | 0 | 3 | 0 | 2.50 |
| Treasure Global | 1 | 0 | 0 | 0 | 1.00 |
PSQ currently has a consensus price target of $5.17, indicating a potential upside of 151.42%. Given PSQ’s stronger consensus rating and higher possible upside, equities research analysts clearly believe PSQ is more favorable than Treasure Global.
Volatility & Risk
Insider & Institutional Ownership
17.3% of PSQ shares are owned by institutional investors. 32.1% of PSQ shares are owned by insiders. Comparatively, 2.5% of Treasure Global shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Earnings and Valuation
This table compares PSQ and Treasure Global”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| PSQ | $23.20 million | 4.07 | -$57.69 million | ($1.35) | -1.52 |
| Treasure Global | $2.33 million | 3.10 | -$23.38 million | ($36.92) | -0.02 |
Treasure Global has lower revenue, but higher earnings than PSQ. PSQ is trading at a lower price-to-earnings ratio than Treasure Global, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares PSQ and Treasure Global’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| PSQ | -169.29% | -224.55% | -71.40% |
| Treasure Global | -1,002.87% | -34.97% | -31.57% |
Summary
PSQ beats Treasure Global on 9 of the 14 factors compared between the two stocks.
About PSQ
PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through two segments, Marketplace and Brands segments. The PSQ platform is accessible through its mobile application and website. The company also sells diapers and wipes to mothers online under the EveryLife brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.
About Treasure Global
Treasure Global Inc. offers e-commerce activities through its platform. Its platform provides consumers and merchants instant rebates and affiliate cashback programs, while providing a seamless e-payment solution with rebates in both e-commerce and physical retailers/merchant settings. The company offers ZCITY App, a payment gateway platform. Treasure Global Inc. was incorporated in 2020 and is based in New York, New York.
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