Datasea (NASDAQ:DTSS – Get Free Report) and ServiceNow (NYSE:NOW – Get Free Report) are both computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, earnings, profitability, institutional ownership, analyst recommendations, valuation and risk.
Insider and Institutional Ownership
82.1% of Datasea shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 50.7% of Datasea shares are held by company insiders. Comparatively, 0.4% of ServiceNow shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Analyst Ratings
This is a breakdown of current recommendations and price targets for Datasea and ServiceNow, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Datasea | 1 | 0 | 0 | 0 | 1.00 |
| ServiceNow | 1 | 3 | 31 | 2 | 2.92 |
Volatility & Risk
Datasea has a beta of 0.2, indicating that its stock price is 80% less volatile than the S&P 500. Comparatively, ServiceNow has a beta of 0.92, indicating that its stock price is 8% less volatile than the S&P 500.
Profitability
This table compares Datasea and ServiceNow’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Datasea | -7.10% | -155.68% | -76.04% |
| ServiceNow | 13.66% | 19.23% | 9.30% |
Valuation and Earnings
This table compares Datasea and ServiceNow”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Datasea | $71.62 million | 0.22 | -$5.09 million | ($0.89) | -2.10 |
| ServiceNow | $12.67 billion | 14.97 | $1.43 billion | $8.27 | 110.46 |
ServiceNow has higher revenue and earnings than Datasea. Datasea is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.
Summary
ServiceNow beats Datasea on 14 of the 15 factors compared between the two stocks.
About Datasea
Datasea Inc., through its subsidiaries, provides technology and information systems in the People's Republic of China. The company provides smart city solutions and 5G messaging applications. It also offers its smart security solutions primarily to schools, tourist or scenic attractions, and public communities. In addition, the company provides intelligent acoustics products, which include ultrasonic air sterilizer, air purification and deodorization, and other products. The company was formerly known as Rose Rock, Inc. and changed its name to Datasea Inc. in October 2015. Datasea Inc. was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.
About ServiceNow
ServiceNow, Inc. provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools. It also provides asset management, cloud observability, integrated risk management; information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; customer service management product; and field service management applications. Further, the company provides app engine product; automation engine; platform privacy and security product; and source-to-pay operations. It serves to government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.
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