KE (NYSE:BEKE – Get Free Report) and Bridgeline Digital (NASDAQ:BLIN – Get Free Report) are both computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, institutional ownership, profitability, analyst recommendations, risk, valuation and dividends.
Insider and Institutional Ownership
39.3% of KE shares are owned by institutional investors. Comparatively, 15.1% of Bridgeline Digital shares are owned by institutional investors. 6.8% of KE shares are owned by company insiders. Comparatively, 23.5% of Bridgeline Digital shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Valuation & Earnings
This table compares KE and Bridgeline Digital”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| KE | $12.80 billion | 1.57 | $556.89 million | $0.47 | 35.91 |
| Bridgeline Digital | $15.38 million | 1.03 | -$1.96 million | ($0.27) | -4.85 |
KE has higher revenue and earnings than Bridgeline Digital. Bridgeline Digital is trading at a lower price-to-earnings ratio than KE, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares KE and Bridgeline Digital’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| KE | 3.80% | 5.91% | 3.25% |
| Bridgeline Digital | -16.81% | -25.79% | -16.08% |
Risk and Volatility
KE has a beta of -0.64, indicating that its stock price is 164% less volatile than the S&P 500. Comparatively, Bridgeline Digital has a beta of 0.83, indicating that its stock price is 17% less volatile than the S&P 500.
Analyst Ratings
This is a summary of current recommendations for KE and Bridgeline Digital, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| KE | 0 | 2 | 5 | 0 | 2.71 |
| Bridgeline Digital | 2 | 0 | 1 | 0 | 1.67 |
KE currently has a consensus target price of $23.30, indicating a potential upside of 38.03%. Bridgeline Digital has a consensus target price of $4.62, indicating a potential upside of 252.67%. Given Bridgeline Digital’s higher possible upside, analysts clearly believe Bridgeline Digital is more favorable than KE.
Summary
KE beats Bridgeline Digital on 11 of the 14 factors compared between the two stocks.
About KE
KE Holdings Inc., through its subsidiaries, engages in operating an integrated online and offline platform for housing transactions and services in the People's Republic of China. It operates through four segments: Existing Home Transaction Services, New Home Transaction Services, Home Renovation and Furnishing, and Emerging and Other Services. The company operates Beike, an integrated online and offline platform for housing transactions and services; Lianjia, a real estate brokerage branded store; Agent Cooperation Network, an operating system that fosters reciprocity and bonding among various service providers; and software-as-a-service systems. It also owns the Deyou brand for connected brokerage stores; and other brands. In addition, the company offers contract, secure payment, escrow, and other services. KE Holdings Inc. was founded in 2001 and is headquartered in Beijing, the People's Republic of China.
About Bridgeline Digital
Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, merchandisers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Bridgeline TruPresence, a web content management and eCommerce platform to support the needs of multi-unit organizations and franchises; Bridgeline Unbound, a technology suite that empower marketers to easily manage their digital experiences and create personalized customer journeys; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. It serves vertical markets, such as industrial distributors and wholesalers, franchises and enterprises, manufacturers, eCommerce retailers, health services and life sciences, technology, credit unions and banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.
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