RFG Advisory LLC Increases Holdings in Amazon.com, Inc. $AMZN

RFG Advisory LLC boosted its position in Amazon.com, Inc. (NASDAQ:AMZN) by 1.0% in the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 122,147 shares of the e-commerce giant’s stock after buying an additional 1,171 shares during the quarter. Amazon.com makes up approximately 0.6% of RFG Advisory LLC’s portfolio, making the stock its 28th biggest position. RFG Advisory LLC’s holdings in Amazon.com were worth $26,798,000 at the end of the most recent quarter.

A number of other large investors also recently added to or reduced their stakes in the business. Carderock Capital Management Inc. purchased a new position in shares of Amazon.com in the second quarter worth $27,000. Cooksen Wealth LLC purchased a new position in Amazon.com during the first quarter valued at $36,000. Inlight Wealth Management LLC bought a new position in shares of Amazon.com in the first quarter worth approximately $40,000. Capitol Family Office Inc. purchased a new stake in shares of Amazon.com during the first quarter valued at $42,000. Finally, Maryland Capital Advisors Inc. increased its holdings in Amazon.com by 81.9% in the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after buying an additional 95 shares in the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Amazon.com Stock Down 1.8%

Shares of NASDAQ AMZN opened at $249.32 on Wednesday. Amazon.com, Inc. has a 52-week low of $161.38 and a 52-week high of $258.60. The firm has a market capitalization of $2.66 trillion, a price-to-earnings ratio of 38.01, a PEG ratio of 1.52 and a beta of 1.28. The stock has a 50 day moving average price of $226.43 and a 200 day moving average price of $217.49. The company has a debt-to-equity ratio of 0.15, a quick ratio of 0.81 and a current ratio of 1.02.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a return on equity of 23.84% and a net margin of 10.54%.The business had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. During the same period in the previous year, the company posted $1.43 EPS. Amazon.com’s revenue was up 13.4% on a year-over-year basis. Amazon.com has set its Q4 2025 guidance at EPS. Sell-side analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Analyst Ratings Changes

A number of research firms recently commented on AMZN. Telsey Advisory Group upped their price objective on Amazon.com from $265.00 to $300.00 and gave the company an “outperform” rating in a research report on Friday, October 31st. Cantor Fitzgerald lifted their target price on Amazon.com from $280.00 to $315.00 and gave the stock an “overweight” rating in a report on Friday, October 31st. Rosenblatt Securities upped their target price on shares of Amazon.com from $298.00 to $305.00 and gave the company a “buy” rating in a research report on Friday, October 31st. DA Davidson boosted their price objective on shares of Amazon.com from $265.00 to $300.00 and gave the company a “buy” rating in a research report on Friday, October 31st. Finally, Canaccord Genuity Group set a $300.00 target price on shares of Amazon.com and gave the stock a “buy” rating in a report on Friday. Two investment analysts have rated the stock with a Strong Buy rating, fifty-three have given a Buy rating, one has given a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat.com, Amazon.com has an average rating of “Moderate Buy” and an average target price of $293.42.

Insider Buying and Selling

In other news, SVP David Zapolsky sold 13,570 shares of the company’s stock in a transaction that occurred on Friday, August 22nd. The shares were sold at an average price of $222.76, for a total value of $3,022,853.20. Following the completion of the sale, the senior vice president owned 44,110 shares of the company’s stock, valued at approximately $9,825,943.60. This represents a 23.53% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, CEO Douglas J. Herrington sold 2,500 shares of the stock in a transaction that occurred on Monday, November 3rd. The shares were sold at an average price of $255.44, for a total transaction of $638,600.00. Following the transaction, the chief executive officer owned 491,007 shares in the company, valued at approximately $125,422,828.08. This represents a 0.51% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 128,084 shares of company stock valued at $29,405,457 over the last quarter. 9.70% of the stock is owned by company insiders.

Amazon.com Company Profile

Amazon.com, Inc engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content.