American Rebel (AREB) vs. Its Competitors Head to Head Review

American Rebel (NASDAQ:AREB) is one of 41 publicly-traded companies in the “PROTECTION – SFTY” industry, but how does it weigh in compared to its competitors? We will compare American Rebel to similar businesses based on the strength of its valuation, risk, earnings, profitability, dividends, institutional ownership and analyst recommendations.

Insider & Institutional Ownership

13.6% of American Rebel shares are owned by institutional investors. Comparatively, 49.0% of shares of all “PROTECTION – SFTY” companies are owned by institutional investors. 74.1% of American Rebel shares are owned by insiders. Comparatively, 16.1% of shares of all “PROTECTION – SFTY” companies are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current ratings and price targets for American Rebel and its competitors, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Rebel	1	0	0	0	1.00
American Rebel Competitors	420	714	1135	73	2.37

As a group, “PROTECTION – SFTY” companies have a potential upside of 451.64%. Given American Rebel’s competitors stronger consensus rating and higher possible upside, analysts clearly believe American Rebel has less favorable growth aspects than its competitors.

Profitability

This table compares American Rebel and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
American Rebel	-402.98%	N/A	-218.57%
American Rebel Competitors	-40.91%	-40.13%	-9.40%

Risk and Volatility

American Rebel has a beta of 1.2, suggesting that its share price is 20% more volatile than the S&P 500. Comparatively, American Rebel’s competitors have a beta of 8.18, suggesting that their average share price is 718% more volatile than the S&P 500.

Earnings & Valuation

This table compares American Rebel and its competitors top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
American Rebel	$11.42 million	-$17.60 million	0.00
American Rebel Competitors	$1.24 billion	$109.95 million	17.32

American Rebel’s competitors have higher revenue and earnings than American Rebel. American Rebel is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Summary

American Rebel competitors beat American Rebel on 11 of the 13 factors compared.

American Rebel Company Profile

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.