Banzai International (NASDAQ:BNZI) and TechTarget (NASDAQ:TTGT) Head to Head Comparison

TechTarget (NASDAQ:TTGT) and Banzai International (NASDAQ:BNZI) are both small-cap business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, earnings, valuation, analyst recommendations, dividends, risk and institutional ownership.

Valuation and Earnings

This table compares TechTarget and Banzai International”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TechTarget	$446.51 million	0.79	-$116.86 million	($1.73)	-2.83
Banzai International	$4.53 million	1.89	-$31.51 million	($6.55)	-0.19

Banzai International has lower revenue, but higher earnings than TechTarget. TechTarget is trading at a lower price-to-earnings ratio than Banzai International, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

TechTarget has a beta of 1.01, meaning that its share price is 1% more volatile than the S&P 500. Comparatively, Banzai International has a beta of -0.61, meaning that its share price is 161% less volatile than the S&P 500.

Profitability

This table compares TechTarget and Banzai International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TechTarget	-252.96%	-21.56%	-13.65%
Banzai International	-233.45%	-1,082.13%	-74.79%

Analyst Recommendations

This is a breakdown of current ratings and target prices for TechTarget and Banzai International, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TechTarget	2	1	3	0	2.17
Banzai International	1	0	1	0	2.00

TechTarget presently has a consensus target price of $11.25, indicating a potential upside of 130.06%. Banzai International has a consensus target price of $260.00, indicating a potential upside of 20,372.44%. Given Banzai International’s higher possible upside, analysts clearly believe Banzai International is more favorable than TechTarget.

Institutional and Insider Ownership

93.5% of TechTarget shares are owned by institutional investors. Comparatively, 96.8% of Banzai International shares are owned by institutional investors. 0.9% of TechTarget shares are owned by insiders. Comparatively, 11.1% of Banzai International shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

About TechTarget

TechTarget, Inc., together with its subsidiaries, provides marketing and sales services that deliver business impact for business-to-business technology companies in North America and internationally. The company's service enables technology vendors to identify, reach, and influence corporate information technology (IT) decision-makers actively researching specific IT purchases; and customized marketing programs that integrate demand generation, brand advertising techniques, and content curation and creation. It offers business to business services, such as IT Deal Alert, a suite of data, software, and services comprising Priority Engine and Qualified Sales Opportunities to identify and prioritize accounts and individuals actively researching new technology purchases or upgrades; demand solutions provides marketing programs, including white papers, webcasts, podcasts, videocasts, virtual trade shows, and content sponsorships; brand solutions which includes on-network banner advertising and digital sponsorships, off-network banner targeting, and microsites and related formats; custom content creation that delivers market insights and guidance to technology companies and off-the-shelf editorial sponsorship products on topics aligned to customer markets; and BrightTALK platform which allows customers to create, host and promote webinars, virtual events, and video content. In addition, the company operates websites, webinars, and virtual event channels that focus on a specific IT sector, such as storage, security, or networking; and enables registered members to conduct their pre-purchase research by accessing vendor supplied content through its virtual event and webinar channels, and website networks. TechTarget, Inc. was incorporated in 1999 and is headquartered in Newton, Massachusetts.

About Banzai International

Banzai International, Inc., a marketing technology company, provides data-driven marketing and sales solutions for various businesses in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. Its products include Demio, a browser-based webinar platform with data and marketing features designed to help businesses engage with their audience through live events and on-demand, interactive video content; Boost, a software-as-a-service (SaaS) solution for social sharing by event registrants; and Reach, a SaaS and managed service to increase registration and attendance of marketing events. The company serves healthcare, financial services, e-commerce, technology, media, and other industries. Banzai International, Inc. was founded in 2015 and is based in Bainbridge Island, Washington.