Analysts’ Recent Ratings Updates for Alphabet (GOOGL)

A number of research firms have changed their ratings and price targets for Alphabet (NASDAQ: GOOGL):

• 11/25/2025 – Alphabet had its “neutral” rating reaffirmed by analysts at DA Davidson. They now have a $300.00 price target on the stock.
• 11/25/2025 – Alphabet had its price target raised by analysts at Moffett Nathanson from $305.00 to $315.00. They now have a “buy” rating on the stock.
• 11/24/2025 – Alphabet is now covered by analysts at BNP Paribas. They set an “outperform” rating and a $355.00 price target on the stock.
• 11/24/2025 – Alphabet had its price target raised by analysts at Arete from $220.00 to $300.00. They now have a “buy” rating on the stock.
• 11/24/2025 – Alphabet is now covered by analysts at BNP Paribas Exane. They set an “outperform” rating and a $355.00 price target on the stock.
• 11/20/2025 – Alphabet had its “buy” rating reaffirmed by analysts at DZ Bank AG.
• 11/18/2025 – Alphabet was upgraded by analysts at Loop Capital from a “hold” rating to a “buy” rating. They now have a $320.00 price target on the stock, up previously from $260.00.
• 11/7/2025 – Alphabet was upgraded by analysts at Phillip Securities from a “moderate buy” rating to a “strong-buy” rating.
• 11/6/2025 – Alphabet had its price target raised by analysts at Daiwa Capital Markets from $233.00 to $333.00. They now have a “buy” rating on the stock.
• 11/6/2025 – Alphabet had its price target raised by analysts at President Capital from $258.00 to $323.00. They now have a “buy” rating on the stock.
• 11/3/2025 – Alphabet had its price target raised by analysts at BNP Paribas Exane from $247.00 to $281.00. They now have a “neutral” rating on the stock.
• 11/3/2025 – Alphabet had its price target raised by analysts at Citic Securities from $230.00 to $310.00. They now have a “buy” rating on the stock.
• 11/1/2025 – Alphabet was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.
• 10/31/2025 – Alphabet had its price target raised by analysts at CICC Research from $240.00 to $303.00. They now have an “outperform” rating on the stock.
• 10/31/2025 – Alphabet had its price target raised by analysts at China Renaissance from $207.00 to $330.00. They now have a “buy” rating on the stock.
• 10/30/2025 – Alphabet had its “outperform” rating reaffirmed by analysts at Wedbush. They now have a $320.00 price target on the stock, up previously from $245.00.
• 10/30/2025 – Alphabet had its “neutral” rating reaffirmed by analysts at UBS Group AG. They now have a $306.00 price target on the stock, up previously from $255.00.
• 10/30/2025 – Alphabet was given a new $310.00 price target on by analysts at UBS Group AG.
• 10/30/2025 – Alphabet had its “buy” rating reaffirmed by analysts at Citigroup Inc.. They now have a $343.00 price target on the stock, up previously from $280.00.
• 10/30/2025 – Alphabet was given a new $333.00 price target on by analysts at Stifel Nicolaus.
• 10/30/2025 – Alphabet was given a new $325.00 price target on by analysts at Mizuho.
• 10/30/2025 – Alphabet had its “overweight” rating reaffirmed by analysts at Piper Sandler. They now have a $330.00 price target on the stock, up previously from $285.00.
• 10/30/2025 – Alphabet had its “overweight” rating reaffirmed by analysts at Barclays PLC. They now have a $315.00 price target on the stock, up previously from $250.00.
• 10/30/2025 – Alphabet had its “outperform” rating reaffirmed by analysts at Wolfe Research. They now have a $350.00 price target on the stock, up previously from $290.00.
• 10/30/2025 – Alphabet had its price target raised by analysts at Moffett Nathanson from $295.00 to $305.00. They now have a “buy” rating on the stock.
• 10/30/2025 – Alphabet had its “buy” rating reaffirmed by analysts at DZ Bank AG.
• 10/30/2025 – Alphabet had its price target raised by analysts at HSBC Holdings plc from $295.00 to $335.00. They now have a “buy” rating on the stock.
• 10/30/2025 – Alphabet had its price target raised by analysts at Wells Fargo & Company from $236.00 to $268.00. They now have an “equal weight” rating on the stock.
• 10/30/2025 – Alphabet had its price target raised by analysts at The Goldman Sachs Group, Inc. from $288.00 to $330.00. They now have a “buy” rating on the stock.
• 10/30/2025 – Alphabet had its price target raised by analysts at Canaccord Genuity Group Inc. from $270.00 to $330.00. They now have a “buy” rating on the stock.
• 10/30/2025 – Alphabet had its price target raised by analysts at Cantor Fitzgerald from $265.00 to $310.00. They now have a “neutral” rating on the stock.
• 10/30/2025 – Alphabet had its price target raised by analysts at Sanford C. Bernstein from $260.00 to $305.00. They now have a “market perform” rating on the stock.
• 10/30/2025 – Alphabet had its price target raised by analysts at Guggenheim from $280.00 to $330.00. They now have a “buy” rating on the stock.
• 10/30/2025 – Alphabet had its price target raised by analysts at DA Davidson from $190.00 to $300.00. They now have a “neutral” rating on the stock.
• 10/30/2025 – Alphabet had its price target raised by analysts at Evercore ISI from $300.00 to $325.00. They now have an “outperform” rating on the stock.
• 10/30/2025 – Alphabet had its price target raised by analysts at Deutsche Bank Aktiengesellschaft from $260.00 to $340.00. They now have a “buy” rating on the stock.
• 10/30/2025 – Alphabet had its price target raised by analysts at Morgan Stanley from $270.00 to $330.00. They now have an “overweight” rating on the stock.
• 10/30/2025 – Alphabet had its price target raised by analysts at JPMorgan Chase & Co. from $300.00 to $340.00. They now have an “overweight” rating on the stock.
• 10/30/2025 – Alphabet had its price target raised by analysts at Susquehanna from $225.00 to $350.00. They now have a “positive” rating on the stock.
• 10/30/2025 – Alphabet had its “buy” rating reaffirmed by analysts at Royal Bank Of Canada.
• 10/30/2025 – Alphabet had its price target raised by analysts at Truist Financial Corporation from $285.00 to $320.00. They now have a “buy” rating on the stock.
• 10/30/2025 – Alphabet had its price target raised by analysts at Bank of America Corporation from $280.00 to $335.00. They now have a “buy” rating on the stock.
• 10/30/2025 – Alphabet had its price target raised by analysts at Rosenblatt Securities from $224.00 to $279.00. They now have a “neutral” rating on the stock.
• 10/30/2025 – Alphabet had its price target raised by analysts at Needham & Company LLC from $260.00 to $330.00. They now have a “buy” rating on the stock.
• 10/30/2025 – Alphabet had its price target raised by analysts at Jefferies Financial Group Inc. from $285.00 to $320.00. They now have a “buy” rating on the stock.
• 10/27/2025 – Alphabet had its “overweight” rating reaffirmed by analysts at KeyCorp. They now have a $300.00 price target on the stock, up previously from $265.00.
• 10/27/2025 – Alphabet had its “buy” rating reaffirmed by analysts at JPMorgan Chase & Co..
• 10/24/2025 – Alphabet had its price target raised by analysts at Wedbush from $245.00 to $260.00. They now have an “outperform” rating on the stock.
• 10/24/2025 – Alphabet had its price target raised by analysts at Stifel Nicolaus from $222.00 to $292.00. They now have a “buy” rating on the stock.
• 10/24/2025 – Alphabet had its price target raised by analysts at Loop Capital from $190.00 to $260.00. They now have a “hold” rating on the stock.
• 10/24/2025 – Alphabet had its price target raised by analysts at New Street Research from $275.00 to $295.00.
• 10/22/2025 – Alphabet had its “neutral” rating reaffirmed by analysts at UBS Group AG.
• 10/22/2025 – Alphabet had its price target raised by analysts at Sanford C. Bernstein from $210.00 to $260.00. They now have a “market perform” rating on the stock.
• 10/22/2025 – Alphabet had its “market outperform” rating reaffirmed by analysts at JMP Securities. They now have a $290.00 price target on the stock.
• 10/21/2025 – Alphabet had its price target raised by analysts at BNP Paribas Exane from $187.00 to $247.00. They now have a “neutral” rating on the stock.
• 10/20/2025 – Alphabet had its price target raised by analysts at CIBC to $315.00.
• 10/20/2025 – Alphabet had its price target raised by analysts at Oppenheimer Holdings, Inc. from $270.00 to $300.00. They now have an “outperform” rating on the stock.
• 10/20/2025 – Alphabet had its price target raised by analysts at Bank of America Corporation from $252.00 to $280.00. They now have a “buy” rating on the stock.
• 10/17/2025 – Alphabet had its “buy” rating reaffirmed by analysts at Guggenheim. They now have a $280.00 price target on the stock, up previously from $210.00.
• 10/16/2025 – Alphabet had its price target raised by analysts at Roth Capital from $210.00 to $265.00. They now have a “buy” rating on the stock.
• 10/14/2025 – Alphabet had its “buy” rating reaffirmed by analysts at The Goldman Sachs Group, Inc.. They now have a $288.00 price target on the stock.
• 10/14/2025 – Alphabet had its “buy” rating reaffirmed by analysts at JPMorgan Chase & Co..
• 10/13/2025 – Alphabet had its price target raised by analysts at Cantor Fitzgerald from $201.00 to $265.00. They now have a “neutral” rating on the stock.
• 10/9/2025 – Alphabet was given a new $294.00 price target on by analysts at BMO Capital Markets. They now have an “outperform” rating on the stock.
• 10/9/2025 – Alphabet had its price target raised by analysts at UBS Group AG from $237.00 to $255.00. They now have a “neutral” rating on the stock.
• 10/8/2025 – Alphabet had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 10/7/2025 – Alphabet was given a new $236.00 price target on by analysts at Wells Fargo & Company. They now have an “equal weight” rating on the stock.
• 10/7/2025 – Alphabet was upgraded by analysts at Hsbc Global Res to a “strong-buy” rating.
• 10/7/2025 – Alphabet is now covered by analysts at HSBC Holdings plc. They set a “buy” rating and a $285.00 price target on the stock.
• 10/2/2025 – Alphabet was given a new $270.00 price target on by analysts at Morgan Stanley. They now have an “overweight” rating on the stock.
• 10/2/2025 – Alphabet had its price target raised by analysts at Jefferies Financial Group Inc. from $230.00 to $285.00. They now have a “buy” rating on the stock.
• 9/30/2025 – Alphabet had its price target raised by analysts at Wolfe Research from $220.00 to $290.00.
• 9/29/2025 – Alphabet was given a new $295.00 price target on by analysts at Mizuho. They now have an “outperform” rating on the stock.
• 9/29/2025 – Alphabet was upgraded by analysts at Mizuho to a “strong-buy” rating.
• 9/27/2025 – Alphabet had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.

Alphabet Announces Dividend

The company also recently announced a quarterly dividend, which will be paid on Monday, December 15th. Shareholders of record on Monday, December 8th will be paid a dividend of $0.21 per share. The ex-dividend date is Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is presently 8.28%.

Insider Buying and Selling at Alphabet

In related news, CEO Sundar Pichai sold 32,500 shares of Alphabet stock in a transaction on Wednesday, October 15th. The shares were sold at an average price of $250.15, for a total transaction of $8,129,875.00. Following the transaction, the chief executive officer owned 2,369,619 shares in the company, valued at approximately $592,760,192.85. The trade was a 1.35% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, insider John Kent Walker sold 17,816 shares of the company’s stock in a transaction on Monday, September 29th. The stock was sold at an average price of $247.42, for a total transaction of $4,408,034.72. Following the completion of the transaction, the insider directly owned 42,985 shares of the company’s stock, valued at $10,635,348.70. This represents a 29.30% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 225,174 shares of company stock valued at $58,095,223 over the last 90 days. 11.64% of the stock is currently owned by corporate insiders.

Alphabet Inc offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube.