Head to Head Contrast: Leafly (OTC:LFLY) vs. Semrush (NASDAQ:SEMR)

Semrush (NASDAQ:SEMR) and Leafly (OTC:LFLY) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, risk, profitability, dividends and valuation.

Analyst Recommendations

This is a breakdown of recent ratings for Semrush and Leafly, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Semrush	0	5	1	1	2.43
Leafly	0	0	0	0	0.00

Semrush presently has a consensus target price of $12.00, indicating a potential upside of 1.70%. Given Semrush’s stronger consensus rating and higher possible upside, analysts clearly believe Semrush is more favorable than Leafly.

Insider & Institutional Ownership

32.9% of Semrush shares are owned by institutional investors. Comparatively, 15.6% of Leafly shares are owned by institutional investors. 55.6% of Semrush shares are owned by company insiders. Comparatively, 6.9% of Leafly shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares Semrush and Leafly”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Semrush	$428.63 million	4.11	$950,000.00	($0.02)	-589.95
Leafly	$35.87 million	3.24	-$9.50 million	($1.60)	-23.13

Semrush has higher revenue and earnings than Leafly. Semrush is trading at a lower price-to-earnings ratio than Leafly, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Semrush has a beta of 1.6, meaning that its share price is 60% more volatile than the S&P 500. Comparatively, Leafly has a beta of 1.12, meaning that its share price is 12% more volatile than the S&P 500.

Profitability

This table compares Semrush and Leafly’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Semrush	3.29%	4.93%	3.29%
Leafly	-14.65%	N/A	-25.26%

Summary

Semrush beats Leafly on 15 of the 15 factors compared between the two stocks.

About Semrush

Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform in the United States, the United Kingdom, and internationally. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company's customers to understand trends and act upon insights to enhance the online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the digital marketing campaigns. The company serves small and midsize businesses, enterprises, and marketing agencies, including consumer internet, digital media, education, financial services, healthcare, retail, software, telecommunications, and others. Semrush Holdings, Inc. was founded in 2008 and is headquartered in Boston, Massachusetts.

About Leafly

Leafly Holdings, Inc. owns and operates a platform to provide consumers with cannabis information and connects consumers to cannabis brands and licensed retailers. The company offers subscription-based marketplace listings, digital advertising solutions, and software as a service-based tools to cannabis retailers; and information, reviews, menus, and ordering and delivery options to its audience through its website and mobile applications. Leafly Holdings, Inc. was founded in 2010 and is headquartered in Seattle, Washington.