Contrasting Nitches (OTCMKTS:NICH) & Superior Group of Companies (NASDAQ:SGC)

Superior Group of Companies (NASDAQ:SGC) and Nitches (OTCMKTS:NICH) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, analyst recommendations, valuation, dividends, risk and institutional ownership.

Analyst Recommendations

This is a summary of current ratings for Superior Group of Companies and Nitches, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Superior Group of Companies	0	1	3	0	2.75
Nitches	0	0	0	0	0.00

Superior Group of Companies presently has a consensus target price of $17.33, suggesting a potential upside of 71.96%. Given Superior Group of Companies’ stronger consensus rating and higher probable upside, equities research analysts clearly believe Superior Group of Companies is more favorable than Nitches.

Insider and Institutional Ownership

33.8% of Superior Group of Companies shares are held by institutional investors. 26.7% of Superior Group of Companies shares are held by company insiders. Comparatively, 23.2% of Nitches shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Superior Group of Companies and Nitches’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Superior Group of Companies	1.00%	2.89%	1.35%
Nitches	N/A	N/A	N/A

Risk and Volatility

Superior Group of Companies has a beta of 1.49, meaning that its share price is 49% more volatile than the S&P 500. Comparatively, Nitches has a beta of 1.25, meaning that its share price is 25% more volatile than the S&P 500.

Valuation and Earnings

This table compares Superior Group of Companies and Nitches”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Superior Group of Companies	$565.02 million	0.28	$12.00 million	$0.36	28.00
Nitches	N/A	N/A	-$2.84 million	N/A	N/A

Superior Group of Companies has higher revenue and earnings than Nitches.

Summary

Superior Group of Companies beats Nitches on 11 of the 11 factors compared between the two stocks.

About Superior Group of Companies

Superior Group of Companies, Inc. manufactures and sells apparel and accessories in the United States and internationally. It operates through three segments: Branded Products, Healthcare Apparel, and Contact Centers. The Branded Products segment produces and sells customized merchandising solutions, promotional products, and branded uniform to chain retailer, food service, entertainment, technology, transportation, and other industries under BAMKO and HPI brands. The Healthcare Apparel segment manufactures and sells healthcare apparel, such as scrubs, lab coats, protective apparel, and patient gowns under the Fashion Seal Healthcare, CID Resources and Wink, and Carhartt brand names. This segment sells healthcare service apparel to healthcare laundries, dealers, distributors, and physical and e-commerce retailers. The Contact Centers segment offers outsourced, nearshore business process outsourcing, and contact and call-center support services. The company was formerly known as Superior Uniform Group, Inc. and changed its name to Superior Group of Companies, Inc. in May 2018. Superior Group of Companies, Inc. was founded in 1920 and is headquartered in St. Petersburg, Florida.

About Nitches

Nitches Inc. engages in the production and distribution of household, lifestyle, travel and leisure, sports goods, and clothing items. It also develops NITCHES OVS, an owner verification system (OVS) mobile application that can be used to verify authenticity and ownership of Nitches' luxury products, apparels, and streetwear clothing items. The company sells its products through on-line store on the Nitches website, nitchescorp.com/brands/. Nitches Inc. was formerly known as Beebas Creations Inc. and changed its name to Nitches Inc. in July 1992. The company was founded in 1971 and is based in Las Vegas, California.