Ituran Location and Control (NASDAQ:ITRN – Get Free Report) and Digimarc (NASDAQ:DMRC – Get Free Report) are both industrials companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, risk, analyst recommendations, earnings and institutional ownership.
Volatility & Risk
Ituran Location and Control has a beta of 0.72, meaning that its share price is 28% less volatile than the S&P 500. Comparatively, Digimarc has a beta of 1.68, meaning that its share price is 68% more volatile than the S&P 500.
Analyst Recommendations
This is a summary of recent recommendations and price targets for Ituran Location and Control and Digimarc, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Ituran Location and Control | 0 | 0 | 2 | 0 | 3.00 |
| Digimarc | 1 | 0 | 1 | 0 | 2.00 |
Institutional & Insider Ownership
94.8% of Ituran Location and Control shares are owned by institutional investors. Comparatively, 66.9% of Digimarc shares are owned by institutional investors. 0.0% of Ituran Location and Control shares are owned by insiders. Comparatively, 19.3% of Digimarc shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Earnings and Valuation
This table compares Ituran Location and Control and Digimarc”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Ituran Location and Control | $336.26 million | N/A | $53.65 million | $2.84 | 13.89 |
| Digimarc | $38.42 million | 5.01 | -$39.01 million | ($1.71) | -5.17 |
Ituran Location and Control has higher revenue and earnings than Digimarc. Digimarc is trading at a lower price-to-earnings ratio than Ituran Location and Control, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Ituran Location and Control and Digimarc’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Ituran Location and Control | 16.23% | 27.68% | 16.11% |
| Digimarc | -109.17% | -50.08% | -38.57% |
Summary
Ituran Location and Control beats Digimarc on 10 of the 13 factors compared between the two stocks.
About Ituran Location and Control
Ituran Location and Control Ltd., together with its subsidiaries, provides location based telematics services and machine-to-machine telematics products. It operates through two segments, Telematics Services and Telematics Products. The Telematics services segment offers stolen vehicle recovery and tracking services, which enables to locate, track, and recover stolen vehicles for its subscribers; fleet management services that enable corporate and individual customers to track and manage their vehicles in real time; and locator services that allow customers to protect valuable merchandise and equipment. This segment also delivers on-demand navigation guidance, information, and assistance, including the provision of traffic reports and directions, as well as information on the location of gas stations, car repair shops, post offices, hospitals, and other facilities; and Connected Car, a service platform that includes a back-office application, a telematics device installed in the vehicle, mobile apps for IOS and Android users, and interface using the car infotainment screen, as well as usage based insurance and auto financing services. This segment serves insurance companies and agents, car manufacturers, dealers and importers, cooperative sales channels, and private subscribers. The Telematics Products segment offers Base Site, a radio receiver that includes a processor and a data computation unit to collect and send data to and from transponders, and to control centers; Control Center, a center consisting of software used to collect data from various base sites, conduct location calculations, and transmit location data to various customers and law enforcement agencies; navigation and tracking devices installed in vehicles; and SMART, a portable transmitter installed in vehicles that sends a signal to the base site enabling the location of vehicles, equipment, or an individual. The company was incorporated in 1994 and is headquartered in Azor, Israel.
About Digimarc
Digimarc Corporation, together with its subsidiaries, provides automatic identification solutions to commercial and government customers in the United States and internationally. The company offers Digimarc Validate protects, a cloud-based record of product authentication information; Digimarc Engage, an interactive communications channel connecting brands and consumers; and Digimarc Recycle. Its solutions are used in various application solutions, such as sorting of consumer-packaged goods in recycling streams. The company offers its solutions through its sales personnel and business partners. Digimarc Corporation was incorporated in 2008 and is based in Beaverton, Oregon.
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