DICK’S Sporting Goods (NYSE:DKS – Get Free Report) and Sally Beauty (NYSE:SBH – Get Free Report) are both retail/wholesale companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, profitability, earnings, analyst recommendations, valuation, institutional ownership and risk.
Profitability
This table compares DICK’S Sporting Goods and Sally Beauty’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| DICK’S Sporting Goods | 6.86% | 30.55% | 9.43% |
| Sally Beauty | 5.29% | 27.07% | 7.15% |
Institutional & Insider Ownership
89.8% of DICK’S Sporting Goods shares are held by institutional investors. 32.6% of DICK’S Sporting Goods shares are held by company insiders. Comparatively, 2.0% of Sally Beauty shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| DICK’S Sporting Goods | $13.44 billion | 1.39 | $1.17 billion | $12.43 | 16.70 |
| Sally Beauty | $3.70 billion | 0.40 | $195.88 million | $1.89 | 7.97 |
DICK’S Sporting Goods has higher revenue and earnings than Sally Beauty. Sally Beauty is trading at a lower price-to-earnings ratio than DICK’S Sporting Goods, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a breakdown of recent ratings and price targets for DICK’S Sporting Goods and Sally Beauty, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| DICK’S Sporting Goods | 2 | 11 | 11 | 0 | 2.38 |
| Sally Beauty | 1 | 4 | 3 | 0 | 2.25 |
DICK’S Sporting Goods presently has a consensus price target of $235.10, suggesting a potential upside of 13.25%. Sally Beauty has a consensus price target of $14.60, suggesting a potential downside of 3.08%. Given DICK’S Sporting Goods’ stronger consensus rating and higher probable upside, research analysts plainly believe DICK’S Sporting Goods is more favorable than Sally Beauty.
Volatility and Risk
DICK’S Sporting Goods has a beta of 1.17, indicating that its stock price is 17% more volatile than the S&P 500. Comparatively, Sally Beauty has a beta of 1.13, indicating that its stock price is 13% more volatile than the S&P 500.
Summary
DICK’S Sporting Goods beats Sally Beauty on 14 of the 14 factors compared between the two stocks.
About DICK’S Sporting Goods
DICK’s Sporting Goods, Inc. engages in the retailing of an extensive assortment of authentic sports equipment, apparel, footwear, and accessories. It also offers its products both online and through mobile applications. The company was founded by Richard T. Stack in 1948 and is headquartered in Coraopolis, PA.
About Sally Beauty
Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under Wella and L'Oreal brands. The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name. This segment also sells products under Paul Mitchell and Wella brands. It operates stores and franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. The company distributes its products through full-service/exclusive distributors and open-line distributors. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Denton, Texas.
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