BDF Gestion Sells 5,530 Shares of Salesforce Inc. $CRM

BDF Gestion trimmed its holdings in shares of Salesforce Inc. (NYSE:CRM) by 17.2% in the third quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 26,590 shares of the CRM provider’s stock after selling 5,530 shares during the period. Salesforce accounts for about 0.7% of BDF Gestion’s investment portfolio, making the stock its 22nd biggest holding. BDF Gestion’s holdings in Salesforce were worth $6,302,000 at the end of the most recent quarter.

Other large investors have also bought and sold shares of the company. Painted Porch Advisors LLC boosted its position in shares of Salesforce by 260.0% in the 2nd quarter. Painted Porch Advisors LLC now owns 90 shares of the CRM provider’s stock worth $25,000 after purchasing an additional 65 shares during the last quarter. Evolution Wealth Management Inc. bought a new position in Salesforce during the second quarter worth about $27,000. CBIZ Investment Advisory Services LLC grew its position in shares of Salesforce by 314.8% during the 1st quarter. CBIZ Investment Advisory Services LLC now owns 112 shares of the CRM provider’s stock worth $30,000 after buying an additional 85 shares during the period. Christopher J. Hasenberg Inc increased its stake in shares of Salesforce by 383.3% in the 2nd quarter. Christopher J. Hasenberg Inc now owns 116 shares of the CRM provider’s stock valued at $32,000 after acquiring an additional 92 shares during the last quarter. Finally, Maseco LLP bought a new stake in shares of Salesforce in the 2nd quarter valued at about $34,000. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Salesforce Stock Up 0.7%

Shares of Salesforce stock opened at $259.64 on Friday. The business’s 50 day simple moving average is $246.94 and its 200 day simple moving average is $251.84. Salesforce Inc. has a 52-week low of $221.96 and a 52-week high of $367.09. The firm has a market cap of $243.29 billion, a PE ratio of 34.67, a P/E/G ratio of 1.92 and a beta of 1.25. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.98 and a current ratio of 0.98.

Salesforce (NYSE:CRM) last released its quarterly earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share for the quarter, topping analysts’ consensus estimates of $2.86 by $0.39. The firm had revenue of $10.26 billion during the quarter, compared to the consensus estimate of $10.27 billion. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.The business’s revenue was up 9.1% on a year-over-year basis. During the same quarter in the prior year, the firm posted $2.41 EPS. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. On average, analysts predict that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th will be paid a dividend of $0.416 per share. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.6%. The ex-dividend date is Thursday, December 18th. Salesforce’s dividend payout ratio is currently 22.16%.

Key Stores Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Director David Blair Kirk bought 1,936 shares (22% increase to his stake), signaling insider confidence in the company’s outlook; insider purchases often reassure investors about management’s view of valuation and prospects. Read More.
• Positive Sentiment: JPMorgan argues the market is underestimating Salesforce’s AI opportunity — calling CRM “priced like a value stock” while AI-driven monetization ramps, which supports the thesis for re-rating if AI revenue acceleration materializes. Read More.
• Positive Sentiment: Salesforce agreed to acquire AI marketing firm Qualified, expanding its agentic/AI marketing stack and potentially creating cross-sell and product monetization opportunities within Marketing Cloud and Agentforce. Strategic tuck-ins can accelerate ARR and AI feature adoption. Read More.
• Positive Sentiment: BTIG initiated coverage with a Buy and $335 target (roughly ~29% upside from current levels), adding upward analyst momentum and providing buy-side validation for CRM’s AI-led rebound thesis. Read More.
• Neutral Sentiment: Salesforce remains a focus on market watchlists (Zacks note) and broader software sector recaps benchmark CRM performance; attention can boost liquidity but doesn’t change fundamentals immediately. Read More.
• Neutral Sentiment: MarketBeat/others note Salesforce’s recent EPS beat and guidance pointing to 2026 acceleration; that underpins the bullish narrative but is already partly reflected in sentiment and analyst revisions. Read More.
• Negative Sentiment: Morgan Stanley reduced its price target on CRM, a reminder that some sell-side desks remain cautious on near-term multiples and execution risk — this can temper rallies and add upside resistance until proofs of AI monetization appear. Read More.

Analysts Set New Price Targets

Several research analysts recently weighed in on the stock. DA Davidson lifted their price objective on shares of Salesforce from $225.00 to $235.00 and gave the stock a “neutral” rating in a research note on Friday, December 5th. Wells Fargo & Company decreased their price target on shares of Salesforce from $275.00 to $265.00 and set an “equal weight” rating for the company in a report on Thursday, September 4th. Cantor Fitzgerald reiterated an “overweight” rating on shares of Salesforce in a report on Thursday, December 4th. Robert W. Baird lowered their price target on Salesforce from $325.00 to $315.00 and set an “outperform” rating for the company in a report on Thursday, December 4th. Finally, Northland Securities raised their price target on Salesforce from $264.00 to $267.00 and gave the stock a “market perform” rating in a research report on Thursday, December 4th. One investment analyst has rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating, thirteen have assigned a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus price target of $326.68.

Insider Transactions at Salesforce

In related news, CEO Marc Benioff sold 2,250 shares of the company’s stock in a transaction dated Friday, October 17th. The stock was sold at an average price of $244.64, for a total transaction of $550,440.00. Following the sale, the chief executive officer owned 11,911,571 shares in the company, valued at approximately $2,914,046,729.44. This represents a 0.02% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. Also, insider Parker Harris sold 134,662 shares of the stock in a transaction that occurred on Tuesday, December 2nd. The shares were sold at an average price of $234.70, for a total value of $31,605,171.40. Following the transaction, the insider directly owned 139,767 shares of the company’s stock, valued at $32,803,314.90. This trade represents a 49.07% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 173,034 shares of company stock worth $41,097,367 in the last three months. Insiders own 3.00% of the company’s stock.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.