Comparing PSQ (NYSE:PSQH) and Prosus (OTCMKTS:PROSY)

Prosus (OTCMKTS:PROSY) and PSQ (NYSE:PSQH) are both retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, earnings, profitability, dividends, risk and institutional ownership.

Earnings and Valuation

This table compares Prosus and PSQ”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Prosus	$6.17 billion	54.15	$12.37 billion	N/A	N/A
PSQ	$23.20 million	2.03	-$57.69 million	($1.20)	-0.85

Prosus has higher revenue and earnings than PSQ.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Prosus and PSQ, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Prosus	0	0	3	1	3.25
PSQ	1	0	3	0	2.50

PSQ has a consensus price target of $5.17, suggesting a potential upside of 406.49%. Given PSQ’s higher probable upside, analysts plainly believe PSQ is more favorable than Prosus.

Profitability

This table compares Prosus and PSQ’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Prosus	N/A	N/A	N/A
PSQ	-178.95%	-184.74%	-62.82%

Risk & Volatility

Prosus has a beta of 0.68, indicating that its share price is 32% less volatile than the S&P 500. Comparatively, PSQ has a beta of 0.04, indicating that its share price is 96% less volatile than the S&P 500.

Institutional and Insider Ownership

0.0% of Prosus shares are owned by institutional investors. Comparatively, 17.3% of PSQ shares are owned by institutional investors. 0.5% of Prosus shares are owned by insiders. Comparatively, 22.1% of PSQ shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Prosus beats PSQ on 9 of the 12 factors compared between the two stocks.

About Prosus

Prosus N.V. engages in the e-commerce and internet businesses in Asia, Europe, Latin America, North America, and internationally. It operates internet platforms, such as classifieds, payments and fintech, food delivery, education technology, etail, ventures, social, and other internet platforms. The company was formerly known as Myriad International Holdings N.V. and changed its name to Prosus N.V. in August 2019. Prosus N.V. was incorporated in 1994 and is headquartered in Amsterdam, the Netherlands. Prosus N.V. operates as a subsidiary of Naspers Limited.

About PSQ

PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through two segments, Marketplace and Brands segments. The PSQ platform is accessible through its mobile application and website. The company also sells diapers and wipes to mothers online under the EveryLife brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.