Fiduciary Alliance LLC Increases Position in Alphabet Inc. $GOOGL

Fiduciary Alliance LLC increased its holdings in Alphabet Inc. (NASDAQ:GOOGL) by 3.2% in the third quarter, according to its most recent filing with the Securities and Exchange Commission. The firm owned 83,614 shares of the information services provider’s stock after purchasing an additional 2,559 shares during the quarter. Alphabet accounts for about 1.4% of Fiduciary Alliance LLC’s holdings, making the stock its 13th largest holding. Fiduciary Alliance LLC’s holdings in Alphabet were worth $20,327,000 as of its most recent SEC filing.

A number of other hedge funds also recently bought and sold shares of GOOGL. Breakwater Investment Management lifted its position in shares of Alphabet by 1.0% during the 3rd quarter. Breakwater Investment Management now owns 4,228 shares of the information services provider’s stock valued at $1,028,000 after buying an additional 41 shares in the last quarter. Towerpoint Wealth LLC raised its position in Alphabet by 1.6% during the third quarter. Towerpoint Wealth LLC now owns 3,037 shares of the information services provider’s stock worth $738,000 after acquiring an additional 47 shares during the period. Beddow Capital Management Inc. lifted its holdings in Alphabet by 2.0% during the second quarter. Beddow Capital Management Inc. now owns 2,510 shares of the information services provider’s stock valued at $445,000 after purchasing an additional 50 shares in the last quarter. Trinity Financial Advisors LLC lifted its holdings in Alphabet by 1.3% during the third quarter. Trinity Financial Advisors LLC now owns 3,833 shares of the information services provider’s stock valued at $932,000 after purchasing an additional 50 shares in the last quarter. Finally, Gimbal Financial grew its position in shares of Alphabet by 1.9% in the second quarter. Gimbal Financial now owns 2,776 shares of the information services provider’s stock valued at $489,000 after purchasing an additional 53 shares during the period. Hedge funds and other institutional investors own 40.03% of the company’s stock.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google Cloud locked an expanded, multibillion-dollar strategic deal with Palo Alto Networks — reported by Reuters as “approaching $10 billion” — which materially strengthens Cloud revenue outlook and security services momentum. Google Cloud lands deal with Palo Alto Networks
• Positive Sentiment: Citigroup raised its price target to $350 and kept a Buy rating — a notable analyst upgrade that signals upward earnings/valuation expectations and supports short‑term buying interest. Citigroup adjusts price target on Alphabet
• Positive Sentiment: Google reports strong talent flows in AI — ~20% of 2025 AI software engineer hires were “boomerangs” (ex‑employees) — which investors view as a competitive advantage in the AI arms race vs. OpenAI/Anthropic/Meta. Google’s boomerang year
• Neutral Sentiment: Technical/trading signals flagged a Power Inflow alert (benzinga), which can attract short‑term momentum traders but is not a fundamental catalyst. GOOG Hits Intraday High After Key Trading Signal
• Neutral Sentiment: Coverage and thematic stories (Zacks, cloud lists, MarketBeat pieces) are keeping retail/institutional attention on GOOGL as a core cloud and AI holding — supporting flows but not an immediate earnings surprise. Alphabet is a trending stock (Zacks)
• Negative Sentiment: A Spanish consumer group has launched preliminary legal action alleging sensitive data collection and privacy violations — an escalation that could lead to fines or longer-term compliance costs. Spanish consumer group seeks to sue Google in data row
• Negative Sentiment: Mexico’s antitrust authority ordered Google to drop certain Android restrictions — another regulatory action that can pressure mobile‑related revenue/margins and raises the risk of further regional remedies. Mexico’s antitrust commission resolves Android case
• Negative Sentiment: Large insider stock sales were disclosed this week (CEO Sundar Pichai and other executives/directors sold shares), which can be viewed negatively by some investors even if sales are routine or for diversification/tax reasons. SEC filing: Sundar Pichai insider sale

Alphabet Stock Performance

NASDAQ GOOGL opened at $307.16 on Friday. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75. The stock’s fifty day moving average is $289.19 and its two-hundred day moving average is $234.27. The firm has a market capitalization of $3.71 trillion, a P/E ratio of 30.29, a price-to-earnings-growth ratio of 1.78 and a beta of 1.07. Alphabet Inc. has a fifty-two week low of $140.53 and a fifty-two week high of $328.83.

Alphabet (NASDAQ:GOOGL) last posted its quarterly earnings results on Wednesday, October 29th. The information services provider reported $2.87 EPS for the quarter, topping the consensus estimate of $2.29 by $0.58. The business had revenue of $102.35 billion for the quarter, compared to analyst estimates of $99.90 billion. Alphabet had a return on equity of 35.00% and a net margin of 32.23%. On average, research analysts anticipate that Alphabet Inc. will post 8.9 earnings per share for the current year.

Alphabet Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were paid a dividend of $0.21 per share. The ex-dividend date of this dividend was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s payout ratio is 8.28%.

Analysts Set New Price Targets

Several research analysts recently weighed in on GOOGL shares. Royal Bank Of Canada restated a “buy” rating and set a $315.00 price target on shares of Alphabet in a research report on Tuesday, December 2nd. Oppenheimer increased their target price on Alphabet from $270.00 to $300.00 and gave the company an “outperform” rating in a report on Monday, October 20th. Wall Street Zen upgraded Alphabet from a “hold” rating to a “buy” rating in a research report on Saturday, November 1st. Arete Research boosted their price target on Alphabet from $300.00 to $380.00 and gave the stock a “buy” rating in a research report on Tuesday, December 2nd. Finally, Barclays reissued an “overweight” rating and issued a $315.00 price objective (up from $250.00) on shares of Alphabet in a research note on Thursday, October 30th. Four investment analysts have rated the stock with a Strong Buy rating, forty-one have given a Buy rating and six have given a Hold rating to the company. Based on data from MarketBeat, Alphabet presently has an average rating of “Moderate Buy” and a consensus price target of $315.90.

Insider Buying and Selling at Alphabet

In other news, insider John Kent Walker sold 17,816 shares of the stock in a transaction that occurred on Monday, September 29th. The shares were sold at an average price of $247.42, for a total value of $4,408,034.72. Following the completion of the sale, the insider owned 42,985 shares of the company’s stock, valued at $10,635,348.70. This represents a 29.30% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at this hyperlink. Also, CAO Amie Thuener O’toole sold 2,778 shares of Alphabet stock in a transaction that occurred on Wednesday, October 15th. The shares were sold at an average price of $250.05, for a total transaction of $694,638.90. Following the sale, the chief accounting officer directly owned 14,516 shares in the company, valued at approximately $3,629,725.80. The trade was a 16.06% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 226,128 shares of company stock worth $63,183,331 in the last ninety days. 11.64% of the stock is owned by insiders.

About Alphabet

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.