Archon (OTCMKTS:ARHN – Get Free Report) and Skillz (NYSE:SKLZ – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, earnings, dividends, profitability, risk, institutional ownership and analyst recommendations.
Institutional and Insider Ownership
19.4% of Skillz shares are owned by institutional investors. 80.0% of Archon shares are owned by insiders. Comparatively, 30.4% of Skillz shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Profitability
This table compares Archon and Skillz’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Archon | N/A | N/A | N/A |
| Skillz | -69.44% | -50.96% | -22.19% |
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Archon | N/A | N/A | N/A | N/A | N/A |
| Skillz | $95.47 million | 0.78 | -$46.79 million | ($4.14) | -1.18 |
Archon has higher earnings, but lower revenue than Skillz.
Analyst Ratings
This is a breakdown of current ratings and price targets for Archon and Skillz, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Archon | 0 | 0 | 0 | 0 | 0.00 |
| Skillz | 1 | 0 | 1 | 0 | 2.00 |
Skillz has a consensus target price of $15.00, indicating a potential upside of 207.38%. Given Skillz’s stronger consensus rating and higher probable upside, analysts clearly believe Skillz is more favorable than Archon.
Summary
Skillz beats Archon on 5 of the 9 factors compared between the two stocks.
About Archon
Archon Corporation, through its subsidiary, Pioneer Hotel Inc., engages in the ownership, management, and operation of casinos and hotels in the United States. It operates the Pioneer Hotel & Gambling Hall (the Pioneer) in Laughlin, Nevada that consists of a casino. The company also owns real estate properties on Las Vegas Boulevard South in Las Vegas, Nevada; and rental properties that include commercial office space in Dorchester, Massachusetts. Archon Corporation was founded in 1991 and is based in Laughlin, Nevada.
About Skillz
Skillz Inc. operates a mobile game platform in the United States and internationally. The company primarily develops and supports a proprietary online-hosted technology platform that enables independent game developers to host tournaments and provide competitive gaming activity to end-users. The company distributes games through direct app download from its website, as well as through third-party platforms. Skillz Inc. was founded in 2012 and is based in San Francisco, California.
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