Brady Family Wealth LLC Trims Stock Position in Alphabet Inc. $GOOG

Brady Family Wealth LLC lessened its stake in shares of Alphabet Inc. (NASDAQ:GOOG) by 43.7% in the 3rd quarter, according to its most recent disclosure with the SEC. The institutional investor owned 4,742 shares of the information services provider’s stock after selling 3,680 shares during the period. Brady Family Wealth LLC’s holdings in Alphabet were worth $1,155,000 at the end of the most recent quarter.

A number of other large investors have also recently modified their holdings of the company. Brighton Jones LLC boosted its position in Alphabet by 5.6% during the 4th quarter. Brighton Jones LLC now owns 120,253 shares of the information services provider’s stock valued at $22,901,000 after acquiring an additional 6,410 shares in the last quarter. Nicholas Hoffman & Company LLC. raised its position in shares of Alphabet by 4.0% in the 1st quarter. Nicholas Hoffman & Company LLC. now owns 25,146 shares of the information services provider’s stock worth $3,929,000 after acquiring an additional 976 shares in the last quarter. T. Rowe Price Investment Management Inc. lifted its stake in shares of Alphabet by 34.2% during the 1st quarter. T. Rowe Price Investment Management Inc. now owns 68,072 shares of the information services provider’s stock worth $10,635,000 after purchasing an additional 17,334 shares during the last quarter. Martingale Asset Management L P boosted its position in Alphabet by 2.3% during the first quarter. Martingale Asset Management L P now owns 3,100 shares of the information services provider’s stock valued at $484,000 after purchasing an additional 71 shares in the last quarter. Finally, Oliver Luxxe Assets LLC grew its stake in Alphabet by 51.9% in the first quarter. Oliver Luxxe Assets LLC now owns 2,267 shares of the information services provider’s stock valued at $354,000 after purchasing an additional 775 shares during the last quarter. Hedge funds and other institutional investors own 27.26% of the company’s stock.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google Cloud scored a very large security‑services expansion with Palo Alto Networks that sources say is “approaching $10 billion,” a material commercial win that should lift cloud revenue and backlog expectations. Google Cloud lands deal with Palo Alto Networks
• Positive Sentiment: Brokerage momentum: Wedbush and other analysts have recently raised targets/ratings (new Wedbush $350 target) — analyst upgrades and higher price targets are supporting buyer interest. New Analyst Forecast: $GOOGL Given $350 Price Target
• Positive Sentiment: Talent win for AI: Coverage reports ~20% of Google’s 2025 AI software-engineer hires were “boomerang” ex‑employees — a sign management is successfully rehiring experienced AI staff amid intense competition, which supports execution on Gemini, cloud AI products and new hardware/software initiatives. Google’s boomerang year: 20% of AI software engineers hired in 2025 were ex-employees
• Neutral Sentiment: Social/market chatter highlights AI product strength (Gemini updates) and Waymo funding talk — these narratives can lift sentiment but carry execution and valuation risk if monetization timelines slip. Opinions on AI Innovations and Waymo Funding
• Neutral Sentiment: Technical/trading signals: Power‑inflow/order‑flow alerts and recent intraday momentum have drawn short‑term traders into GOOG, amplifying moves on news. GOOG Hits Intraday High After Key Trading Signal
• Negative Sentiment: Regulatory/legal headwinds: Mexico’s antitrust authority ordered Google to drop certain Android restrictions, and a Spanish consumer group has opened preliminary legal action over alleged data collection — these actions raise compliance, litigation and product‑bundling risk in key markets. Mexico’s antitrust commission resolves Android competition case Spanish consumer group seeks to sue Google in data row
• Negative Sentiment: Insider selling: Multiple filings show director/exec stock sales (including CEO sales disclosed) — routine for tax/planning but some investors view concentrated insider sales negatively in the short term. Alphabet insider buying and selling

Alphabet Stock Performance

Shares of GOOG stock opened at $308.61 on Monday. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75. The business has a fifty day moving average of $289.83 and a 200 day moving average of $235.49. The firm has a market capitalization of $3.72 trillion, a price-to-earnings ratio of 30.43, a price-to-earnings-growth ratio of 1.79 and a beta of 1.07. Alphabet Inc. has a 1 year low of $142.66 and a 1 year high of $328.67.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings data on Thursday, October 30th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The firm had revenue of $102.35 billion during the quarter, compared to analysts’ expectations of $99.90 billion. During the same period last year, the business posted $2.12 earnings per share. The company’s revenue for the quarter was up 15.9% compared to the same quarter last year. As a group, research analysts expect that Alphabet Inc. will post 8.89 earnings per share for the current year.

Alphabet Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were given a dividend of $0.21 per share. The ex-dividend date of this dividend was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is currently 8.28%.

Analyst Upgrades and Downgrades

Several analysts have commented on GOOG shares. Jefferies Financial Group increased their price target on shares of Alphabet from $285.00 to $320.00 and gave the company a “buy” rating in a research report on Thursday, October 30th. BNP Paribas assumed coverage on shares of Alphabet in a research report on Monday, November 24th. They set an “outperform” rating for the company. Pivotal Research reaffirmed a “buy” rating and issued a $400.00 price target (up from $350.00) on shares of Alphabet in a report on Friday, December 5th. Hsbc Global Res raised Alphabet to a “strong-buy” rating in a research report on Tuesday, October 7th. Finally, Citigroup reissued a “market outperform” rating on shares of Alphabet in a research report on Wednesday. Seven analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, three have given a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, the company presently has a consensus rating of “Buy” and an average target price of $313.04.

Insider Buying and Selling at Alphabet

In other news, CEO Sundar Pichai sold 32,500 shares of the stock in a transaction on Monday, December 15th. The shares were sold at an average price of $299.80, for a total value of $9,743,500.00. Following the sale, the chief executive officer owned 2,239,619 shares in the company, valued at $671,437,776.20. This represents a 1.43% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, CAO Amie Thuener O’toole sold 2,778 shares of the firm’s stock in a transaction on Monday, December 15th. The stock was sold at an average price of $312.30, for a total transaction of $867,569.40. Following the transaction, the chief accounting officer directly owned 8,962 shares of the company’s stock, valued at approximately $2,798,832.60. This trade represents a 23.66% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 228,906 shares of company stock valued at $63,984,117. 12.99% of the stock is currently owned by insiders.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.