Fiduciary Alliance LLC Raises Holdings in Amazon.com, Inc. $AMZN

Fiduciary Alliance LLC boosted its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 1.8% in the third quarter, according to its most recent filing with the Securities & Exchange Commission. The institutional investor owned 151,653 shares of the e-commerce giant’s stock after buying an additional 2,722 shares during the period. Amazon.com accounts for 2.2% of Fiduciary Alliance LLC’s portfolio, making the stock its 6th biggest holding. Fiduciary Alliance LLC’s holdings in Amazon.com were worth $33,299,000 as of its most recent filing with the Securities & Exchange Commission.

Several other large investors have also recently bought and sold shares of the stock. Wilson Asset Management International PTY Ltd. bought a new stake in Amazon.com in the second quarter worth about $11,102,000. ARK Investment Management LLC raised its holdings in shares of Amazon.com by 8.3% in the 2nd quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock worth $250,213,000 after purchasing an additional 86,978 shares in the last quarter. Buckhead Capital Management LLC lifted its stake in Amazon.com by 16.1% during the second quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock valued at $6,232,000 after purchasing an additional 3,948 shares during the last quarter. Flaharty Asset Management LLC boosted its holdings in Amazon.com by 87.7% during the first quarter. Flaharty Asset Management LLC now owns 5,088 shares of the e-commerce giant’s stock worth $968,000 after buying an additional 2,377 shares in the last quarter. Finally, Border to Coast Pensions Partnership Ltd boosted its holdings in Amazon.com by 6.0% during the second quarter. Border to Coast Pensions Partnership Ltd now owns 1,136,311 shares of the e-commerce giant’s stock worth $249,295,000 after buying an additional 63,924 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Analysts Set New Price Targets

Several research firms have issued reports on AMZN. Piper Sandler reaffirmed an “overweight” rating on shares of Amazon.com in a report on Wednesday, December 3rd. Monness Crespi & Hardt boosted their target price on Amazon.com from $275.00 to $300.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. Stifel Nicolaus increased their price target on Amazon.com from $269.00 to $295.00 and gave the company a “buy” rating in a research report on Friday, October 31st. Weiss Ratings reissued a “buy (b)” rating on shares of Amazon.com in a research note on Monday, December 15th. Finally, Benchmark upped their price objective on shares of Amazon.com from $260.00 to $295.00 and gave the company a “buy” rating in a research note on Friday, October 31st. Two investment analysts have rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and three have given a Hold rating to the stock. Based on data from MarketBeat.com, Amazon.com presently has a consensus rating of “Moderate Buy” and a consensus target price of $295.50.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon Now — MarketBeat highlights Amazon’s December launch of “Amazon Now” (ultra‑fast urban delivery) as a potential catalyst: faster fulfillment could raise order frequency, deepen Prime engagement and become a meaningful 2026 growth lever if margins hold. Amazon Now Delivery Push Could Boost Its 2026 Outlook
• Positive Sentiment: OpenAI talks / chip deal — Reports that OpenAI is in talks with Amazon about a large strategic investment and potentially using Amazon’s custom chips would be a direct revenue and strategic win for AWS/Graviton/Trainium silicon and strengthens AMZN’s positioning in AI infrastructure. OpenAI and Amazon in talks for $10 billion funding deal
• Positive Sentiment: AI leadership & org changes — Amazon named a senior AWS veteran to lead a unified AI/chip/quantum organization, a move investors view as accelerating AI R&D and productization that could widen AWS’s competitive moat. Amazon Names New AI Chief To Take On OpenAI, Google & Microsoft
• Positive Sentiment: Analyst optimism — Several firms (including BMO, Bank of America and others) have reaffirmed Buy ratings or raised price targets (BMO to $304), keeping bullish analyst support that helps underpin the rally. BMO Capital Markets Increases Amazon.com (NASDAQ:AMZN) Price Target to $304.00
• Neutral Sentiment: Grid / power access ruling — A FERC decision to ease colocation of data centers with power plants reduces a potential infrastructure bottleneck for hyperscalers like AWS, but raises regulatory and grid‑cost allocation questions that are mixed for near‑term margins. Feds pave the way for Big Tech to plug data centers right into power plants
• Negative Sentiment: Talent loss to Starbucks — Starbucks hired Anand Varadarajan, a longtime Amazon grocery/supply chain tech leader, which is a small execution risk for Amazon’s grocery tech bench and highlights competition for senior talent. Starbucks hires Amazon grocery tech leader as new CTO amid turnaround push
• Negative Sentiment: Legal & governance pressure — Ongoing litigation tied to delivery‑driver accidents and investor demands for disclosures on immigration policy impacts add legal and operational risk that could pressure costs or require new disclosures. Charleston-Based Law Firm Yarborough Applegate Leads Nation in Holding Amazon Accountable for Delivery Driver Wrecks Exclusive: Amazon, Walmart shareholder pushes firms to report impact of Trump’s immigration policies

Amazon.com Stock Up 0.3%

AMZN stock opened at $227.35 on Monday. The company has a 50 day moving average of $229.52 and a two-hundred day moving average of $225.65. The company has a market cap of $2.43 trillion, a price-to-earnings ratio of 32.11, a PEG ratio of 1.56 and a beta of 1.37. Amazon.com, Inc. has a 12-month low of $161.38 and a 12-month high of $258.60. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, beating the consensus estimate of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The business had revenue of $180.17 billion for the quarter, compared to analysts’ expectations of $177.53 billion. During the same period in the previous year, the company posted $1.43 EPS. Amazon.com’s revenue was up 13.4% on a year-over-year basis. On average, equities analysts anticipate that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Insider Transactions at Amazon.com

In related news, Director Jonathan Rubinstein sold 8,173 shares of the business’s stock in a transaction that occurred on Friday, October 31st. The stock was sold at an average price of $250.03, for a total value of $2,043,495.19. Following the completion of the sale, the director owned 80,030 shares of the company’s stock, valued at approximately $20,009,900.90. The trade was a 9.27% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through this link. Also, CEO Matthew S. Garman sold 17,768 shares of the stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.90, for a total value of $3,853,879.20. Following the completion of the transaction, the chief executive officer owned 6,273 shares in the company, valued at $1,360,613.70. This represents a 73.91% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders have sold 82,234 shares of company stock valued at $19,076,767. Corporate insiders own 10.80% of the company’s stock.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.