Primerica (PRI) – Investment Analysts’ Recent Ratings Updates

A number of research firms have changed their ratings and price targets for Primerica (NYSE: PRI):

• 12/15/2025 – Primerica had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/15/2025 – Primerica was given a new $292.00 price target on by analysts at Morgan Stanley.
• 12/8/2025 – Primerica had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/8/2025 – Primerica was downgraded by analysts at Zacks Research from a “strong-buy” rating to a “hold” rating.
• 12/1/2025 – Primerica had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 11/25/2025 – Primerica had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 11/17/2025 – Primerica had its price target lowered by analysts at Morgan Stanley from $306.00 to $301.00. They now have an “equal weight” rating on the stock.
• 11/11/2025 – Primerica had its price target lowered by analysts at Keefe, Bruyette & Woods from $320.00 to $315.00. They now have a “market perform” rating on the stock.

Primerica Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Friday, November 21st were issued a dividend of $1.04 per share. This represents a $4.16 dividend on an annualized basis and a dividend yield of 1.6%. The ex-dividend date was Friday, November 21st. Primerica’s dividend payout ratio is presently 19.12%.

Insider Transactions at Primerica

In related news, President Peter W. Schneider sold 2,000 shares of the business’s stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $255.30, for a total value of $510,600.00. Following the completion of the sale, the president directly owned 7,301 shares of the company’s stock, valued at $1,863,945.30. The trade was a 21.50% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at the SEC website. Also, Director Joel M. Babbit sold 700 shares of the company’s stock in a transaction that occurred on Wednesday, December 3rd. The stock was sold at an average price of $255.00, for a total value of $178,500.00. Following the transaction, the director directly owned 8,400 shares in the company, valued at approximately $2,142,000. This trade represents a 7.69% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 5,200 shares of company stock valued at $1,338,225 in the last quarter. 0.61% of the stock is currently owned by company insiders.

Primerica, Inc is a financial services company that focuses on delivering term life insurance and investment products to middle-income households in the United States and Canada. The firm operates a network of independent, licensed representatives who provide personalized guidance on coverage needs, retirement planning, and wealth accumulation. Primerica’s core mission is to help clients obtain affordable life insurance protection while also offering a suite of savings and investment solutions designed for long-term financial security.

In addition to term life insurance, Primerica offers a range of financial products and services that include mutual funds, annuities, auto and home insurance through partner carriers, and personal lending solutions such as secured and unsecured loans.