Cape ANN Savings Bank Buys Shares of 1,934 Salesforce Inc. $CRM

Cape ANN Savings Bank bought a new position in Salesforce Inc. (NYSE:CRM) in the 3rd quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm bought 1,934 shares of the CRM provider’s stock, valued at approximately $458,000.

Other institutional investors and hedge funds have also modified their holdings of the company. Vanguard Group Inc. increased its holdings in shares of Salesforce by 1.0% in the 2nd quarter. Vanguard Group Inc. now owns 88,823,481 shares of the CRM provider’s stock valued at $24,221,275,000 after purchasing an additional 909,853 shares during the period. State Street Corp raised its stake in shares of Salesforce by 1.6% during the 2nd quarter. State Street Corp now owns 49,260,918 shares of the CRM provider’s stock worth $13,452,998,000 after purchasing an additional 776,300 shares in the last quarter. Geode Capital Management LLC lifted its holdings in shares of Salesforce by 0.6% during the 2nd quarter. Geode Capital Management LLC now owns 20,873,900 shares of the CRM provider’s stock valued at $5,669,224,000 after buying an additional 114,504 shares during the last quarter. Norges Bank bought a new stake in shares of Salesforce in the 2nd quarter valued at approximately $2,826,049,000. Finally, UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC grew its stake in shares of Salesforce by 6.9% in the 1st quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 9,258,518 shares of the CRM provider’s stock valued at $2,484,616,000 after buying an additional 600,386 shares in the last quarter. Hedge funds and other institutional investors own 80.43% of the company’s stock.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: BTIG says Agentforce momentum is undervalued and frames Salesforce as entering an AI “second act,” which supports revenue/earnings upside if Agentforce drives adoption and monetization of Data Cloud. BTIG Says Agentforce Momentum Undervalued as Salesforce (CRM) Enters AI “Second Act”
• Positive Sentiment: Technical signals: MarketBeat highlights a multi-timeframe moving-average crossover and other chart patterns that technicians interpret as a buy setup for 2026 — this can attract momentum traders and amplify rallies. Salesforce Just Triggered a Powerful Buy Signal for 2026
• Positive Sentiment: Institutional/analyst positioning: Salesforce is repeatedly named among top software picks for 2026 by firms that include it alongside Microsoft and Oracle, which can support upgrades and flows from model-portfolio buys. Microsoft, Salesforce and Oracle Named Top Software Picks for 2026
• Positive Sentiment: Product traction: Coverage on integrating Data Cloud with Agentforce underscores practical use cases for predictive, real-time CRM intelligence — evidence of commercial adoption that can drive subscription revenue. Integrating Data Cloud with Agentforce for Predictive and Proactive Customer Engagement Using Real-Time CRM Intelligence
• Neutral Sentiment: Zacks and other outlets profile CRM as a momentum stock, which may lift interest from momentum/style funds but also increase volatility around news and technical levels. Here’s Why Salesforce.com (CRM) is a Strong Momentum Stock
• Neutral Sentiment: Valuation reassessment: Coverage noting a recent rebound and reappraisal of valuation signals some analysts are trimming expectations or re-running models after the rally — watch for upgrades/downgrades and target changes. Salesforce (CRM): Reassessing Valuation After Recent Share Price Rebound
• Negative Sentiment: Share-based compensation: Salesforce granted 222,453 RSUs to Regrello hires under its inducement plan — a modest dilution and integration cost that investors should note when modeling shares outstanding and near-term EPS. Salesforce Grants Equity Awards to Regrello Employees Under Its Inducement Equity Incentive Plan

Salesforce Trading Down 0.4%

Shares of NYSE:CRM opened at $263.53 on Wednesday. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.98 and a current ratio of 0.98. The stock’s 50-day moving average is $247.73 and its 200-day moving average is $251.58. The company has a market cap of $246.92 billion, a P/E ratio of 35.18, a P/E/G ratio of 1.97 and a beta of 1.25. Salesforce Inc. has a 52-week low of $221.96 and a 52-week high of $367.09.

Salesforce (NYSE:CRM) last announced its earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share for the quarter, beating the consensus estimate of $2.86 by $0.39. The firm had revenue of $10.26 billion during the quarter, compared to the consensus estimate of $10.27 billion. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.The firm’s revenue for the quarter was up 9.1% compared to the same quarter last year. During the same quarter in the prior year, the company earned $2.41 EPS. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. Equities research analysts predict that Salesforce Inc. will post 7.46 earnings per share for the current year.

Salesforce Dividend Announcement

The business also recently disclosed a quarterly dividend, which will be paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th will be paid a $0.416 dividend. The ex-dividend date is Thursday, December 18th. This represents a $1.66 annualized dividend and a dividend yield of 0.6%. Salesforce’s dividend payout ratio (DPR) is presently 22.16%.

Insider Buying and Selling

In related news, insider Parker Harris sold 134,662 shares of the company’s stock in a transaction on Tuesday, December 2nd. The shares were sold at an average price of $234.70, for a total transaction of $31,605,171.40. Following the completion of the transaction, the insider directly owned 139,767 shares in the company, valued at $32,803,314.90. This represents a 49.07% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, CEO Marc Benioff sold 2,250 shares of the firm’s stock in a transaction on Wednesday, October 22nd. The stock was sold at an average price of $259.01, for a total transaction of $582,772.50. Following the completion of the sale, the chief executive officer owned 11,911,571 shares in the company, valued at $3,085,216,004.71. This represents a 0.02% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders have sold 168,534 shares of company stock valued at $39,985,777. 3.00% of the stock is owned by company insiders.

Analysts Set New Price Targets

Several equities analysts recently weighed in on the stock. Royal Bank Of Canada reaffirmed a “sector perform” rating and set a $250.00 price objective on shares of Salesforce in a research report on Thursday, December 4th. Weiss Ratings restated a “hold (c+)” rating on shares of Salesforce in a report on Monday, December 15th. Truist Financial decreased their price objective on shares of Salesforce from $400.00 to $380.00 and set a “buy” rating for the company in a report on Thursday, December 4th. Cowen restated a “buy” rating on shares of Salesforce in a report on Thursday, December 4th. Finally, Robert W. Baird reduced their price target on Salesforce from $325.00 to $315.00 and set an “outperform” rating for the company in a research report on Thursday, December 4th. One investment analyst has rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, thirteen have issued a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, Salesforce presently has a consensus rating of “Moderate Buy” and a consensus target price of $326.68.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.