Token Cat (NASDAQ:TC – Get Free Report) and TripAdvisor (NASDAQ:TRIP – Get Free Report) are both small-cap retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, earnings, institutional ownership, analyst recommendations, risk, valuation and profitability.
Valuation and Earnings
This table compares Token Cat and TripAdvisor”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Token Cat | $6.74 million | 1.95 | -$25.76 million | N/A | N/A |
| TripAdvisor | $1.84 billion | 0.89 | $5.00 million | $0.64 | 21.88 |
Risk & Volatility
Token Cat has a beta of 0.66, meaning that its stock price is 34% less volatile than the S&P 500. Comparatively, TripAdvisor has a beta of 1.01, meaning that its stock price is 1% more volatile than the S&P 500.
Analyst Ratings
This is a summary of recent ratings and recommmendations for Token Cat and TripAdvisor, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Token Cat | 1 | 0 | 0 | 0 | 1.00 |
| TripAdvisor | 5 | 6 | 1 | 0 | 1.67 |
TripAdvisor has a consensus price target of $16.25, indicating a potential upside of 16.07%. Given TripAdvisor’s stronger consensus rating and higher possible upside, analysts clearly believe TripAdvisor is more favorable than Token Cat.
Insider & Institutional Ownership
8.9% of Token Cat shares are owned by institutional investors. Comparatively, 99.0% of TripAdvisor shares are owned by institutional investors. 0.5% of Token Cat shares are owned by insiders. Comparatively, 3.1% of TripAdvisor shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares Token Cat and TripAdvisor’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Token Cat | N/A | N/A | N/A |
| TripAdvisor | 4.23% | 14.77% | 3.91% |
Summary
TripAdvisor beats Token Cat on 11 of the 12 factors compared between the two stocks.
About Token Cat
TuanChe Limited, through its subsidiaries, operates as an omni-channel automotive marketplace in China and internationally. It organizes auto shows and special promotion events; and provides integrated marketing solutions to industry customers, which include automakers, franchised dealerships, secondary dealers, and automotive service providers, as well as enable interactions between participants on both sides of a potential transaction. The company also offers business and technical support, and consulting services; online marketing services through various online platforms, including tuanche.com website, WeChat account, WeChat mini-program, mobile applications, and Cheshangtong, a SaaS product; and referral services for commercial bank to enhance its auto loan business. The company has a strategic partnership with Alibaba Group's Tmall; and Beijing Easyhome Furnishing Chain Group Co., Ltd. TuanChe Limited was founded in 2010 and is headquartered in Beijing, China.
About TripAdvisor
TripAdvisor, Inc. operates as an online travel company, primarily engages in the provision of travel guidance products and services worldwide. The company operates in three segments: Brand Tripadvisor, Viator, and TheFork. The Brand Tripadvisor segment offers travel guidance platforms for travelers to discover, generate, and share authentic user-generated content in the form of ratings and reviews for destinations, points-of-interest, experiences, accommodations, restaurants, and cruises. The Viator's segment provides pure-play experiences online travel agency that comprehensive and connecting travelers to discover and book tours, activities, and attractions from experience operators. TheFork segment provides an online marketplace that enables diners to discover and book online reservations at restaurants. TripAdvisor, Inc. was founded in 2000 and is headquartered in Needham, Massachusetts. Tripadvisor, Inc. is a subsidiary of Liberty TripAdvisor Holdings, Inc.
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