AdvisorNet Financial Inc lifted its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN – Free Report) by 46.2% during the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 57,773 shares of the e-commerce giant’s stock after buying an additional 18,253 shares during the quarter. AdvisorNet Financial Inc’s holdings in Amazon.com were worth $12,685,000 at the end of the most recent quarter.
A number of other hedge funds have also bought and sold shares of AMZN. Carderock Capital Management Inc. purchased a new stake in Amazon.com during the 2nd quarter worth about $27,000. Maryland Capital Advisors Inc. increased its position in shares of Amazon.com by 81.9% during the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after buying an additional 95 shares during the period. Ryan Investment Management Inc. purchased a new stake in shares of Amazon.com in the second quarter worth about $48,000. Cooksen Wealth LLC lifted its holdings in shares of Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after buying an additional 47 shares in the last quarter. Finally, MJT & Associates Financial Advisory Group Inc. bought a new position in shares of Amazon.com in the first quarter valued at approximately $59,000. 72.20% of the stock is currently owned by hedge funds and other institutional investors.
Amazon.com Stock Up 0.0%
Shares of NASDAQ AMZN opened at $232.25 on Thursday. The stock has a market capitalization of $2.48 trillion, a P/E ratio of 32.80, a PEG ratio of 1.60 and a beta of 1.37. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60. The firm’s 50 day simple moving average is $230.34 and its two-hundred day simple moving average is $225.97. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80.
Insider Buying and Selling at Amazon.com
In related news, Director Keith Brian Alexander sold 900 shares of the stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $233.00, for a total transaction of $209,700.00. Following the completion of the sale, the director directly owned 7,170 shares in the company, valued at $1,670,610. This represents a 11.15% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, CEO Andrew R. Jassy sold 19,872 shares of the firm’s stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.94, for a total value of $4,311,031.68. Following the transaction, the chief executive officer owned 2,208,310 shares in the company, valued at approximately $479,070,771.40. The trade was a 0.89% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders sold 82,234 shares of company stock valued at $19,076,767. 9.70% of the stock is currently owned by insiders.
Key Stores Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Wall Street and strategy pieces highlight AWS + AI as the primary upside driver for 2026 and beyond — analysts see accelerating AWS growth, AI share gains and improving margins as the bull case. Amazon’s 2026 Bull Case Isn’t Retail — It’s AWS, AI And Margin Discipline
- Positive Sentiment: Multiple firms maintain buy/outperform ratings and ~$300 median price target (some above $300), underpinning investor conviction and setting a clear upside reference point. Amazon Looks Stuck—So Why Do Analysts Keep Calling for $300?
- Positive Sentiment: Amazon announced Alexa integrations with Square, Expedia, Yelp and Angi for agentic AI features — expands ecosystem and monetization opportunities for voice/assistant commerce. Amazon Intros AI Integrations For Alexa
- Positive Sentiment: Billionaire investor activity: Third Point reportedly increased its AMZN stake, a vote of confidence that can support sentiment and flows. Billionaire Investor Bets Bigger On Amazon As Cloud, AI Soar
- Neutral Sentiment: Technical/flow signals: a recent Power Inflow alert flagged institutional order flow into AMZN — may attract short‑term traders but is not a fundamental catalyst. Amazon Shares Hit Intraday High After Key Trading Signal
- Negative Sentiment: Zoox recall: Amazon’s self‑driving unit will recall 332 U.S. vehicles for an Automated Driving Systems software issue — raises operational, PR and potential regulatory risk for the autonomy arm. Amazon’s Zoox to recall 332 US vehicles over software error
- Negative Sentiment: Amazon is blocking third‑party AI shopping agents from scraping its site while exploring partnerships — a defensive move that could lead to friction with AI startups and consumer‑facing partners, creating short‑term uncertainty for retail discovery and ad revenue dynamics. Amazon Tightens Platform Access as AI Shopping Agents Expand Amazon faces ‘leader’s dilemma’ — fight AI shopping bots or join them
- Negative Sentiment: Political/regulatory scrutiny: Senators (e.g., Elizabeth Warren) are probing whether big cloud players are shifting AI data‑center energy costs to consumers — potential for regulation, higher compliance costs or reputational pressure. Elizabeth Warren Warns Amazon And Meta Could Be Passing AI Data Center Costs Onto Consumers
- Negative Sentiment: Heavy insider selling and mixed institutional flows continue to draw attention — notable sales by senior insiders can weigh on sentiment despite long‑term bullish thesis. Amazon Stock (AMZN) Opinions on AI and Cloud Expansion
Analyst Upgrades and Downgrades
AMZN has been the topic of several recent analyst reports. Rosenblatt Securities reiterated a “buy” rating and issued a $305.00 target price on shares of Amazon.com in a research note on Thursday, December 4th. Citigroup reissued an “overweight” rating on shares of Amazon.com in a research note on Wednesday, November 26th. Guggenheim upgraded Amazon.com to a “strong-buy” rating in a research report on Wednesday, December 10th. TD Cowen restated a “buy” rating and issued a $300.00 target price on shares of Amazon.com in a research note on Thursday, December 11th. Finally, Weiss Ratings reiterated a “buy (b)” rating on shares of Amazon.com in a research report on Monday. Two investment analysts have rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have assigned a Hold rating to the stock. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $295.50.
Get Our Latest Report on Amazon.com
Amazon.com Company Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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