Amazon.com, Inc. $AMZN Shares Sold by Falcon Wealth Planning

Falcon Wealth Planning reduced its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 13.5% during the 3rd quarter, according to its most recent 13F filing with the SEC. The fund owned 15,984 shares of the e-commerce giant’s stock after selling 2,499 shares during the period. Falcon Wealth Planning’s holdings in Amazon.com were worth $3,510,000 as of its most recent filing with the SEC.

A number of other institutional investors and hedge funds have also made changes to their positions in the business. Matauro LLC boosted its stake in shares of Amazon.com by 10.0% during the third quarter. Matauro LLC now owns 13,783 shares of the e-commerce giant’s stock worth $3,026,000 after buying an additional 1,257 shares during the period. Fairvoy Private Wealth LLC lifted its position in Amazon.com by 1.1% during the 3rd quarter. Fairvoy Private Wealth LLC now owns 40,403 shares of the e-commerce giant’s stock worth $8,871,000 after acquiring an additional 451 shares during the period. Quotient Wealth Partners LLC grew its stake in shares of Amazon.com by 5.8% in the 3rd quarter. Quotient Wealth Partners LLC now owns 38,880 shares of the e-commerce giant’s stock valued at $8,537,000 after purchasing an additional 2,141 shares during the last quarter. Abound Wealth Management grew its stake in shares of Amazon.com by 13.5% in the 3rd quarter. Abound Wealth Management now owns 12,216 shares of the e-commerce giant’s stock valued at $2,682,000 after purchasing an additional 1,454 shares during the last quarter. Finally, Advance Capital Management Inc. increased its holdings in shares of Amazon.com by 0.5% in the third quarter. Advance Capital Management Inc. now owns 10,815 shares of the e-commerce giant’s stock valued at $2,375,000 after purchasing an additional 49 shares during the period. 72.20% of the stock is owned by hedge funds and other institutional investors.

Amazon.com Trading Up 0.0%

Shares of Amazon.com stock opened at $232.25 on Thursday. The company has a 50-day moving average of $230.34 and a two-hundred day moving average of $225.97. Amazon.com, Inc. has a 12-month low of $161.38 and a 12-month high of $258.60. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The stock has a market cap of $2.48 trillion, a PE ratio of 32.80, a price-to-earnings-growth ratio of 1.60 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business had revenue of $180.17 billion for the quarter, compared to analysts’ expectations of $177.53 billion. During the same quarter in the prior year, the firm posted $1.43 EPS. The company’s revenue was up 13.4% compared to the same quarter last year. On average, research analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Insider Buying and Selling

In other news, CEO Matthew S. Garman sold 17,768 shares of the firm’s stock in a transaction on Friday, November 21st. The stock was sold at an average price of $216.90, for a total value of $3,853,879.20. Following the completion of the transaction, the chief executive officer owned 6,273 shares in the company, valued at $1,360,613.70. This trade represents a 73.91% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, CEO Douglas J. Herrington sold 2,500 shares of Amazon.com stock in a transaction on Monday, December 1st. The stock was sold at an average price of $233.22, for a total value of $583,050.00. Following the transaction, the chief executive officer directly owned 505,934 shares of the company’s stock, valued at $117,993,927.48. This trade represents a 0.49% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 82,234 shares of company stock valued at $19,076,767 in the last three months. 9.70% of the stock is owned by insiders.

Wall Street Analyst Weigh In

A number of research firms recently weighed in on AMZN. Arete Research lifted their price objective on shares of Amazon.com from $248.00 to $253.00 and gave the company a “buy” rating in a research report on Monday, October 27th. Benchmark lifted their target price on shares of Amazon.com from $260.00 to $295.00 and gave the company a “buy” rating in a report on Friday, October 31st. CIBC boosted their price target on shares of Amazon.com to $315.00 in a research note on Monday, October 20th. Cantor Fitzgerald restated an “overweight” rating on shares of Amazon.com in a research report on Wednesday, December 3rd. Finally, Citizens Jmp reaffirmed a “market outperform” rating and issued a $300.00 price objective on shares of Amazon.com in a report on Wednesday, December 3rd. Two investment analysts have rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have assigned a Hold rating to the company’s stock. According to data from MarketBeat, Amazon.com has a consensus rating of “Moderate Buy” and an average target price of $295.50.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Wall Street and strategy pieces highlight AWS + AI as the primary upside driver for 2026 and beyond — analysts see accelerating AWS growth, AI share gains and improving margins as the bull case. Amazon’s 2026 Bull Case Isn’t Retail — It’s AWS, AI And Margin Discipline
• Positive Sentiment: Multiple firms maintain buy/outperform ratings and ~$300 median price target (some above $300), underpinning investor conviction and setting a clear upside reference point. Amazon Looks Stuck—So Why Do Analysts Keep Calling for $300?
• Positive Sentiment: Amazon announced Alexa integrations with Square, Expedia, Yelp and Angi for agentic AI features — expands ecosystem and monetization opportunities for voice/assistant commerce. Amazon Intros AI Integrations For Alexa
• Positive Sentiment: Billionaire investor activity: Third Point reportedly increased its AMZN stake, a vote of confidence that can support sentiment and flows. Billionaire Investor Bets Bigger On Amazon As Cloud, AI Soar
• Neutral Sentiment: Technical/flow signals: a recent Power Inflow alert flagged institutional order flow into AMZN — may attract short‑term traders but is not a fundamental catalyst. Amazon Shares Hit Intraday High After Key Trading Signal
• Negative Sentiment: Zoox recall: Amazon’s self‑driving unit will recall 332 U.S. vehicles for an Automated Driving Systems software issue — raises operational, PR and potential regulatory risk for the autonomy arm. Amazon’s Zoox to recall 332 US vehicles over software error
• Negative Sentiment: Amazon is blocking third‑party AI shopping agents from scraping its site while exploring partnerships — a defensive move that could lead to friction with AI startups and consumer‑facing partners, creating short‑term uncertainty for retail discovery and ad revenue dynamics. Amazon Tightens Platform Access as AI Shopping Agents Expand Amazon faces ‘leader’s dilemma’ — fight AI shopping bots or join them
• Negative Sentiment: Political/regulatory scrutiny: Senators (e.g., Elizabeth Warren) are probing whether big cloud players are shifting AI data‑center energy costs to consumers — potential for regulation, higher compliance costs or reputational pressure. Elizabeth Warren Warns Amazon And Meta Could Be Passing AI Data Center Costs Onto Consumers
• Negative Sentiment: Heavy insider selling and mixed institutional flows continue to draw attention — notable sales by senior insiders can weigh on sentiment despite long‑term bullish thesis. Amazon Stock (AMZN) Opinions on AI and Cloud Expansion

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.