Farther Finance Advisors LLC increased its stake in shares of Visa Inc. (NYSE:V – Free Report) by 15.6% during the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 61,742 shares of the credit-card processor’s stock after acquiring an additional 8,319 shares during the period. Farther Finance Advisors LLC’s holdings in Visa were worth $21,077,000 as of its most recent filing with the Securities & Exchange Commission.
Other large investors also recently bought and sold shares of the company. Family Legacy Financial Solutions LLC acquired a new position in shares of Visa in the 2nd quarter valued at $28,000. Harbor Asset Planning Inc. purchased a new position in Visa in the second quarter valued at $29,000. Sagard Holdings Management Inc. purchased a new position in Visa in the second quarter valued at $31,000. Cranbrook Wealth Management LLC raised its position in shares of Visa by 82.0% in the second quarter. Cranbrook Wealth Management LLC now owns 91 shares of the credit-card processor’s stock worth $32,000 after acquiring an additional 41 shares during the period. Finally, Bare Financial Services Inc boosted its stake in shares of Visa by 287.0% during the 2nd quarter. Bare Financial Services Inc now owns 89 shares of the credit-card processor’s stock worth $32,000 after acquiring an additional 66 shares in the last quarter. 82.15% of the stock is owned by institutional investors and hedge funds.
Insider Activity at Visa
In other Visa news, insider Paul D. Fabara sold 2,172 shares of the firm’s stock in a transaction that occurred on Friday, November 21st. The shares were sold at an average price of $325.93, for a total value of $707,919.96. Following the transaction, the insider directly owned 26,413 shares of the company’s stock, valued at $8,608,789.09. This trade represents a 7.60% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, Director Lloyd Carney sold 900 shares of the business’s stock in a transaction that occurred on Tuesday, November 4th. The stock was sold at an average price of $336.48, for a total value of $302,832.00. Following the transaction, the director owned 2,468 shares in the company, valued at approximately $830,432.64. This represents a 26.72% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders sold 24,042 shares of company stock valued at $8,175,152. Corporate insiders own 0.12% of the company’s stock.
Visa Stock Up 0.4%
Visa (NYSE:V – Get Free Report) last announced its earnings results on Tuesday, October 28th. The credit-card processor reported $2.98 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.97 by $0.01. Visa had a net margin of 50.15% and a return on equity of 60.31%. The company had revenue of $10.72 billion for the quarter, compared to analysts’ expectations of $10.60 billion. During the same quarter in the previous year, the company posted $2.71 EPS. The firm’s quarterly revenue was up 11.5% on a year-over-year basis. Equities research analysts forecast that Visa Inc. will post 11.3 earnings per share for the current fiscal year.
Visa Increases Dividend
The firm also recently declared a quarterly dividend, which was paid on Monday, December 1st. Investors of record on Wednesday, November 12th were given a dividend of $0.67 per share. The ex-dividend date was Wednesday, November 12th. This is a boost from Visa’s previous quarterly dividend of $0.59. This represents a $2.68 dividend on an annualized basis and a yield of 0.8%. Visa’s dividend payout ratio (DPR) is presently 26.25%.
Key Visa News
Here are the key news stories impacting Visa this week:
- Positive Sentiment: Visa’s Retail Spend Monitor shows U.S. holiday retail spending rose ~4.2% YoY and e‑commerce grew strongly, supporting higher transaction volume and revenue for Visa’s payments network. This directly bolsters near‑term volumes and merchant activity. Visa Analysis: U.S. Holiday Spending Rose 4.2%
- Positive Sentiment: Visa’s Canada Retail Spend Monitor shows holiday retail spending up ~4.4% with 88% in‑store and e‑commerce +7% — evidence of resilient consumer demand across geographies that should lift Visa’s payment volumes and cross‑border flows. Visa Analysis: Canada Holiday Spending Rises 4.4%
- Positive Sentiment: Long‑term performance story: retrospective pieces note that a $1,000 investment in Visa 10 years ago would have materially outpaced the S&P 500, underscoring Visa’s durable scale (handling nearly $17 trillion TPV in fiscal 2025) and investor appetite for platform leaders. This supports longer‑term sentiment and multiple expansion. If You’d Invested $1,000 in Visa 10 Years Ago, Here’s How Much You’d Have Today
- Neutral Sentiment: Competitive/industry note — analysts and comparisons (e.g., Visa vs. PayPal) emphasize fintech competition around AI-driven commerce; this is a medium‑term thematic risk/benefit depending on execution. Visa vs. PayPal: Which Fintech Stock Has More Upside Today?
- Neutral Sentiment: Consumer behavior trends: coverage notes increased use of cross‑channel shopping and AI tools for deal‑finding — this shapes where growth comes from (in‑store vs online) but is not an immediate earnings swing. Holiday Shoppers Increase Their Use of Cross-Channel Shopping and AI Tools
- Negative Sentiment: Insider selling and mixed institutional flows were flagged in a summary feed (multiple executive sales reported), which can create short‑term sentiment pressure even if fundamentals remain solid — monitor insider activity and quarter‑end filings. Visa Reports Strong Holiday Retail Performance with 88% of Spending In-Store and 7% Growth in E-Commerce
Wall Street Analysts Forecast Growth
Several equities analysts recently weighed in on the company. Robert W. Baird set a $425.00 price target on Visa in a research note on Wednesday, October 29th. KeyCorp restated an “overweight” rating and issued a $405.00 price objective on shares of Visa in a research report on Wednesday, October 22nd. Bank of America raised Visa from a “neutral” rating to a “buy” rating and set a $382.00 target price for the company in a research note on Thursday, December 11th. Evercore ISI set a $380.00 target price on Visa in a research report on Friday, December 12th. Finally, Morgan Stanley set a $398.00 price target on shares of Visa and gave the company an “overweight” rating in a research note on Wednesday, October 29th. Five investment analysts have rated the stock with a Strong Buy rating, nineteen have given a Buy rating and four have given a Hold rating to the company’s stock. According to MarketBeat, the company currently has a consensus rating of “Buy” and an average target price of $402.52.
Visa Profile
Visa Inc is a global payments technology company that facilitates electronic funds transfers and digital commerce by connecting consumers, merchants, financial institutions and governments. The firm operates one of the world’s largest payment networks, providing processing, authorization, clearing and settlement services for credit, debit and prepaid card transactions. Visa’s network-based model enables partner banks and other issuers to offer branded payment products while Visa focuses on the infrastructure, standards and technologies that move money securely and efficiently around the world.
Visa’s product and service portfolio includes card-based payment products for consumers and businesses, real-time push-payment capabilities, tokenization and authentication services, fraud and risk-management tools, data analytics and APIs for fintech and merchant integration.
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