Brady Family Wealth LLC Reduces Holdings in Apple Inc. $AAPL

Brady Family Wealth LLC reduced its position in Apple Inc. (NASDAQ:AAPL) by 5.0% in the 3rd quarter, according to its most recent filing with the SEC. The fund owned 102,864 shares of the iPhone maker’s stock after selling 5,406 shares during the period. Apple comprises 8.1% of Brady Family Wealth LLC’s holdings, making the stock its largest position. Brady Family Wealth LLC’s holdings in Apple were worth $26,192,000 at the end of the most recent quarter.

A number of other hedge funds and other institutional investors have also bought and sold shares of the business. First National Bank of Hutchinson raised its stake in Apple by 24.6% in the 4th quarter. First National Bank of Hutchinson now owns 35,319 shares of the iPhone maker’s stock valued at $8,845,000 after acquiring an additional 6,982 shares during the period. Eagle Capital Management LLC increased its holdings in shares of Apple by 0.5% in the fourth quarter. Eagle Capital Management LLC now owns 54,085 shares of the iPhone maker’s stock valued at $13,544,000 after purchasing an additional 272 shares during the last quarter. Brighton Jones LLC raised its position in shares of Apple by 14.8% in the fourth quarter. Brighton Jones LLC now owns 537,314 shares of the iPhone maker’s stock valued at $134,554,000 after purchasing an additional 69,207 shares during the period. Revolve Wealth Partners LLC lifted its stake in shares of Apple by 4.2% during the 4th quarter. Revolve Wealth Partners LLC now owns 66,857 shares of the iPhone maker’s stock worth $16,742,000 after buying an additional 2,695 shares during the last quarter. Finally, Highview Capital Management LLC DE boosted its holdings in shares of Apple by 2.4% during the 4th quarter. Highview Capital Management LLC DE now owns 50,264 shares of the iPhone maker’s stock worth $12,587,000 after buying an additional 1,155 shares during the period. Institutional investors own 67.73% of the company’s stock.

Wall Street Analyst Weigh In

Several research firms have weighed in on AAPL. Loop Capital reissued a “buy” rating and issued a $325.00 price target (up from $315.00) on shares of Apple in a report on Tuesday, December 2nd. Melius Research set a $345.00 target price on Apple in a research report on Friday, October 31st. Bank of America lifted their price target on Apple from $270.00 to $320.00 and gave the stock a “buy” rating in a report on Wednesday, October 29th. Wedbush set a $350.00 price objective on Apple and gave the company an “outperform” rating in a report on Monday, December 8th. Finally, Wells Fargo & Company set a $300.00 price objective on Apple and gave the stock an “overweight” rating in a research report on Friday, October 31st. Two research analysts have rated the stock with a Strong Buy rating, twenty-three have given a Buy rating, eleven have assigned a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $283.92.

Insiders Place Their Bets

In related news, SVP Deirdre O’brien sold 43,013 shares of Apple stock in a transaction that occurred on Thursday, October 2nd. The shares were sold at an average price of $257.39, for a total transaction of $11,071,116.07. Following the sale, the senior vice president directly owned 136,687 shares in the company, valued at $35,181,866.93. This trade represents a 23.94% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, CFO Kevan Parekh sold 4,199 shares of the company’s stock in a transaction that occurred on Thursday, October 16th. The shares were sold at an average price of $247.39, for a total transaction of $1,038,790.61. Following the completion of the transaction, the chief financial officer owned 8,765 shares of the company’s stock, valued at approximately $2,168,373.35. This trade represents a 32.39% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 228,052 shares of company stock worth $58,604,588 over the last quarter. 0.06% of the stock is currently owned by corporate insiders.

Key Stores Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple released a new AI model, sparking renewed optimism that the company can commercialize AI features across iPhone and services — a growth catalyst investors are rewarding. Article Title
• Positive Sentiment: A federal judge blocked Texas’s app store age‑verification law, and Apple announced it will pause changes tied to that law — removing near‑term compliance costs and legal uncertainty for iOS distribution. Article Title
• Positive Sentiment: Wall Street momentum: multiple firms have recently issued buy/overweight calls and raised price targets (median ~$305), and sector bulls (e.g., Wedbush) include Apple among 2026 AI winners — analyst upgrades/support help lift sentiment and flows. Article Title
• Neutral Sentiment: Apple agreed to allow third‑party app stores in Brazil as part of a settlement — a structural change that could pressure App Store revenue over time but also resolves a regulatory dispute now. Article Title
• Neutral Sentiment: Market data on December short interest shows anomalies/zero values (likely a reporting error) — not a meaningful signal for intraday moves. (Source: short‑interest entries)
• Negative Sentiment: Regulatory/legal headwinds: reports flagged a €~? / $115M fine in Italy for alleged app‑market issues and ongoing scrutiny — small relative to Apple’s scale but a reminder of regulatory risk. Article Title
• Negative Sentiment: Insider selling activity remains elevated (multiple execs have sold shares in recent months) — creates modest negative headline risk and can weigh on sentiment even as fundamentals remain strong. Article Title

Apple Stock Performance

Shares of Apple stock opened at $273.59 on Friday. The company’s 50 day moving average price is $272.12 and its two-hundred day moving average price is $241.25. The firm has a market capitalization of $4.04 trillion, a P/E ratio of 36.63, a P/E/G ratio of 2.56 and a beta of 1.10. Apple Inc. has a fifty-two week low of $169.21 and a fifty-two week high of $288.62. The company has a debt-to-equity ratio of 1.06, a current ratio of 0.89 and a quick ratio of 0.86.

Apple (NASDAQ:AAPL) last announced its quarterly earnings results on Thursday, October 30th. The iPhone maker reported $1.85 EPS for the quarter, beating analysts’ consensus estimates of $1.74 by $0.11. Apple had a return on equity of 164.05% and a net margin of 26.92%.The company had revenue of $102.47 billion during the quarter, compared to analysts’ expectations of $101.65 billion. During the same period in the prior year, the company earned $1.64 EPS. Apple’s revenue was up 8.7% compared to the same quarter last year. On average, equities analysts forecast that Apple Inc. will post 7.28 earnings per share for the current fiscal year.

Apple Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Thursday, November 13th. Stockholders of record on Monday, November 10th were paid a $0.26 dividend. The ex-dividend date of this dividend was Monday, November 10th. This represents a $1.04 annualized dividend and a dividend yield of 0.4%. Apple’s dividend payout ratio is currently 13.92%.

Apple Profile

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.