Financial Survey: J.Jill (NYSE:JILL) versus MOGU (NYSE:MOGU)

J.Jill (NYSE:JILL) and MOGU (NYSE:MOGU) are both small-cap retail/wholesale companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, earnings, risk, profitability and valuation.

Risk and Volatility

J.Jill has a beta of 0.9, meaning that its stock price is 10% less volatile than the S&P 500. Comparatively, MOGU has a beta of 0.4, meaning that its stock price is 60% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for J.Jill and MOGU, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J.Jill	1	4	2	0	2.14
MOGU	1	0	0	0	1.00

J.Jill presently has a consensus target price of $18.00, indicating a potential upside of 24.40%. Given J.Jill’s stronger consensus rating and higher possible upside, equities analysts plainly believe J.Jill is more favorable than MOGU.

Earnings & Valuation

This table compares J.Jill and MOGU”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J.Jill	$610.86 million	0.36	$39.48 million	$2.19	6.61
MOGU	$19.46 million	0.91	-$8.62 million	N/A	N/A

J.Jill has higher revenue and earnings than MOGU.

Profitability

This table compares J.Jill and MOGU’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
J.Jill	5.60%	36.33%	9.75%
MOGU	N/A	N/A	N/A

Institutional and Insider Ownership

40.7% of J.Jill shares are owned by institutional investors. Comparatively, 19.1% of MOGU shares are owned by institutional investors. 4.4% of J.Jill shares are owned by company insiders. Comparatively, 19.8% of MOGU shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

J.Jill beats MOGU on 10 of the 12 factors compared between the two stocks.

About J.Jill

J.Jill, Inc. operates as an omnichannel retailer for women's apparel under the J.Jill brand in the United States. It offers apparel, footwear, and accessories, including scarves and jewelry. The company markets its products through retail stores, website, and catalogs. J.Jill, Inc. was founded in 1959 and is headquartered in Quincy, Massachusetts.

About MOGU

MOGU Inc., through its subsidiaries, engages in the online fashion and lifestyle business in the People's Republic of China. The company operates an online platform that primarily offers a range of fashion apparel and other products, including beauty products and accessories provided by third party merchants, as well as personal care, food, and medical beauty products. It also provides online marketing, commission, financing, technology, and other related services to merchants, brand partners/owners, and users; and technology services to insurance companies. The company offers its products through mobile apps, including flagship Mogujie app, mini programs on Weixin, and Weixin pay; websites comprising Mogu.com, Mogujie.com and Meilishuo.com. The company was formerly known as Meili Inc. and changed its name to MOGU Inc. in November 2018. The company was incorporated in 2011 and is headquartered in Hangzhou, the People's Republic of China.