DAVENPORT & Co LLC Reduces Holdings in Sony Corporation $SONY

DAVENPORT & Co LLC cut its stake in Sony Corporation (NYSE:SONY) by 19.3% in the third quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 142,601 shares of the company’s stock after selling 34,068 shares during the period. DAVENPORT & Co LLC’s holdings in Sony were worth $4,105,000 as of its most recent SEC filing.

Several other hedge funds also recently made changes to their positions in SONY. QRG Capital Management Inc. increased its holdings in shares of Sony by 17.6% in the 2nd quarter. QRG Capital Management Inc. now owns 585,467 shares of the company’s stock valued at $15,240,000 after acquiring an additional 87,649 shares during the period. Flow Traders U.S. LLC purchased a new position in Sony during the 2nd quarter worth $1,228,000. Ethic Inc. increased its stake in Sony by 2.4% in the second quarter. Ethic Inc. now owns 473,381 shares of the company’s stock valued at $12,450,000 after purchasing an additional 11,220 shares during the period. Brighton Jones LLC raised its holdings in shares of Sony by 422.0% in the fourth quarter. Brighton Jones LLC now owns 19,908 shares of the company’s stock valued at $421,000 after buying an additional 16,094 shares during the last quarter. Finally, American Century Companies Inc. boosted its stake in shares of Sony by 15.0% during the second quarter. American Century Companies Inc. now owns 1,858,451 shares of the company’s stock worth $48,375,000 after buying an additional 242,748 shares during the period. Hedge funds and other institutional investors own 14.05% of the company’s stock.

Analyst Upgrades and Downgrades

Several equities analysts recently issued reports on the company. Wolfe Research upgraded Sony from a “peer perform” rating to an “outperform” rating in a research report on Wednesday, November 5th. Wall Street Zen raised Sony to a “hold” rating in a report on Saturday, December 6th. Nomura upgraded Sony from a “neutral” rating to a “buy” rating in a research note on Wednesday, November 19th. Nomura Securities upgraded shares of Sony from a “hold” rating to a “strong-buy” rating in a research report on Wednesday, November 19th. Finally, Weiss Ratings reissued a “buy (b)” rating on shares of Sony in a research note on Wednesday, October 8th. Two analysts have rated the stock with a Strong Buy rating and seven have given a Buy rating to the company. According to data from MarketBeat.com, Sony currently has a consensus rating of “Buy” and an average target price of $33.00.

Key Headlines Impacting Sony

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Confirmed/renewed momentum on the Spider‑Man/Sony/Marvel front — multiple reports say Sony’s Spider‑man characters (and a Sinister Six build) are being positioned into the MCU, and commentary around Kevin Feige’s moves has clarified aspects of the Disney‑Sony relationship. That increases visibility on future theatrical, streaming and licensing revenue for Sony Pictures. Spider-Man in the MCU: The truth about the Disney Sony deal revealed in Kevin Feige’s Star Wars move Upcoming New Sony Spider-Man Universe Movies and TV Shows
• Positive Sentiment: PlayStation outlook remains constructive — reviews of 2025 call it a “quiet but promising” year with a healthier pipeline for 2026, which supports recurring software and services revenue and higher-margin content monetization for Sony’s gaming segment. PlayStation’s 2025 was a relatively quiet but promising year for Sony
• Positive Sentiment: Hardware product pipeline updates — reports preview Sony’s first Mini RGB LED TV for 2026 and fresh earbuds surfaced online, indicating upcoming product refreshes that could lift unit sales and ASPs in consumer electronics. We’re expecting big things from Sony in 2026, including it’s first Mini RGB LED TV Sony’s Next Earbuds Just Popped Out Early Online
• Neutral Sentiment: Holiday promotions: Amazon Boxing Day deals in Canada featured Sony products prominently — could boost short‑term unit volume and inventory turnover but not necessarily margins. The absolute best and biggest splurge-worthy Amazon Boxing Day deals
• Neutral Sentiment: Brand positioning: comparisons of Sony vs. value TV brands highlight Sony’s AV strengths — useful context for market share and pricing power but unlikely to move near‑term earnings materially. Sony Vs Hisense Vs Haier TV
• Negative Sentiment: Promotional/discount pressure during the holidays could compress near‑term hardware margins if discounts are deep or prolonged — worth watching in Sony’s upcoming quarterly sales/margin data. Boxing Day deals

Sony Stock Up 0.4%

Sony stock opened at $25.80 on Friday. The stock’s 50 day moving average price is $27.94 and its 200 day moving average price is $27.31. Sony Corporation has a 1-year low of $19.85 and a 1-year high of $30.34. The company has a market cap of $156.04 billion, a PE ratio of 19.85, a price-to-earnings-growth ratio of 9.85 and a beta of 0.97. The company has a debt-to-equity ratio of 0.17, a current ratio of 1.05 and a quick ratio of 0.98.

Sony Profile

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.