Evanson Asset Management LLC Lowers Holdings in Amazon.com, Inc. $AMZN

Evanson Asset Management LLC decreased its position in Amazon.com, Inc. (NASDAQ:AMZN) by 4.9% during the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 43,191 shares of the e-commerce giant’s stock after selling 2,215 shares during the period. Evanson Asset Management LLC’s holdings in Amazon.com were worth $9,483,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds have also bought and sold shares of AMZN. Vanguard Group Inc. increased its holdings in shares of Amazon.com by 2.1% in the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after purchasing an additional 17,447,045 shares in the last quarter. State Street Corp boosted its holdings in Amazon.com by 1.4% in the second quarter. State Street Corp now owns 374,097,285 shares of the e-commerce giant’s stock worth $82,073,203,000 after purchasing an additional 5,163,208 shares during the last quarter. Geode Capital Management LLC grew its position in Amazon.com by 1.7% in the 2nd quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant’s stock worth $47,332,625,000 after purchasing an additional 3,721,658 shares during the period. Kingstone Capital Partners Texas LLC raised its stake in Amazon.com by 542,733.6% during the 2nd quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock valued at $29,100,194,000 after buying an additional 132,616,953 shares during the last quarter. Finally, Norges Bank purchased a new stake in Amazon.com during the 2nd quarter valued at $27,438,011,000. 72.20% of the stock is currently owned by institutional investors.

Wall Street Analyst Weigh In

Several analysts recently commented on AMZN shares. Royal Bank Of Canada reaffirmed a “buy” rating and issued a $300.00 price objective on shares of Amazon.com in a report on Tuesday, December 2nd. HSBC raised their target price on Amazon.com from $260.00 to $285.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. BMO Capital Markets upped their price target on shares of Amazon.com from $300.00 to $304.00 and gave the company an “outperform” rating in a research report on Tuesday, December 16th. Rothschild & Co Redburn reiterated a “neutral” rating and issued a $250.00 price objective on shares of Amazon.com in a research note on Tuesday, November 18th. Finally, Evercore ISI raised their price objective on shares of Amazon.com from $280.00 to $335.00 and gave the stock an “outperform” rating in a report on Friday, October 31st. Two research analysts have rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and three have issued a Hold rating to the stock. According to MarketBeat, the company has an average rating of “Moderate Buy” and an average target price of $295.50.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analysts and retail outlets are pitching Amazon as a buy heading into 2026 on expected cloud demand and AI-driven data center spending; this supportive narrative is helping sentiment. Is Amazon Stock a Buy Ahead of 2026?
• Positive Sentiment: Long-term bulls list AMZN among top “buy and hold” or top Magnificent Seven picks for 2026 because of AWS scale and retail cash generation — a reason investors accumulate on weakness. If I Could Buy Only 1 “Magnificent Seven” Stock in 2026, This Would Be It
• Positive Sentiment: Sector‑wide rebound in tech and easing AI fears helped AMZN get a lift in a thin holiday market, per analysts noting improving sentiment for large cloud names. The Zacks Analyst Blog Analog Devices, Amazon.com and Fortive
• Neutral Sentiment: Pieces comparing Amazon to Microsoft frame AMZN as a core cloud/AI play but stress tradeoffs (retail exposure, capex) — useful for positioning but not a clear near‑term price catalyst. Amazon vs. Microsoft: Which Stock Is a Better Buy for 2026 and Beyond?
• Neutral Sentiment: Market commentary notes AMZN’s unique mix (retail + AWS) and underperformance vs. peers; that creates both upside if cloud execution accelerates and vulnerability if it lags. Tech Corner: AMZN Underperformance & Unique Outlook
• Negative Sentiment: NVIDIA’s $20B Groq deal tightens competition for low‑latency inference hardware — a development that could raise AWS infrastructure costs or force Amazon to accelerate capex to stay competitive. This is a material industry risk for AMZN’s cloud franchise. NVIDIA’s $20B Groq Deal Is a Warning Shot to AI Rivals (AMZN)
• Negative Sentiment: Operational risk resurfaced after an AWS outage on Dec. 24, reigniting concerns about cloud reliability and monopoly risks — outages can spur customer migrations or pricing pressure. Amazon Web Service’s Christmas Eve Outage Reignites Concerns Over Cloud Monopoly Risks
• Negative Sentiment: Critical takes and warnings highlight valuation/operational flags and note some institutional selling — items that could pressure near‑term price action if they gather momentum. Amazon Stock Faces Dangers – Here Are Some Warning Signs

Amazon.com Price Performance

Shares of NASDAQ:AMZN opened at $232.52 on Friday. The company has a market capitalization of $2.49 trillion, a P/E ratio of 32.84, a P/E/G ratio of 1.60 and a beta of 1.37. Amazon.com, Inc. has a 1-year low of $161.38 and a 1-year high of $258.60. The firm’s 50 day simple moving average is $231.09 and its two-hundred day simple moving average is $226.12. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, beating the consensus estimate of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business had revenue of $180.17 billion for the quarter, compared to the consensus estimate of $177.53 billion. During the same period in the previous year, the business earned $1.43 earnings per share. The business’s revenue was up 13.4% on a year-over-year basis. Research analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Insider Transactions at Amazon.com

In related news, CEO Douglas J. Herrington sold 22,000 shares of the firm’s stock in a transaction on Friday, October 31st. The shares were sold at an average price of $250.03, for a total transaction of $5,500,660.00. Following the completion of the transaction, the chief executive officer directly owned 493,507 shares of the company’s stock, valued at approximately $123,391,555.21. This trade represents a 4.27% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, CEO Matthew S. Garman sold 17,768 shares of Amazon.com stock in a transaction on Friday, November 21st. The shares were sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the completion of the sale, the chief executive officer owned 6,273 shares in the company, valued at approximately $1,360,613.70. This represents a 73.91% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last three months, insiders have sold 82,234 shares of company stock valued at $19,076,767. 9.70% of the stock is owned by corporate insiders.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.