Adaptive Medias (OTCMKTS:ADTM – Get Free Report) and System1 (NYSE:SST – Get Free Report) are both business services companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, valuation, analyst recommendations, dividends, institutional ownership, risk and earnings.
Valuation and Earnings
This table compares Adaptive Medias and System1″s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Adaptive Medias | N/A | N/A | N/A | N/A | N/A |
| System1 | $343.92 million | 0.13 | -$74.67 million | ($8.53) | -0.54 |
Analyst Ratings
This is a breakdown of recent ratings and price targets for Adaptive Medias and System1, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Adaptive Medias | 0 | 0 | 0 | 0 | 0.00 |
| System1 | 1 | 0 | 1 | 0 | 2.00 |
System1 has a consensus target price of $10.00, indicating a potential upside of 117.25%. Given System1’s stronger consensus rating and higher probable upside, analysts plainly believe System1 is more favorable than Adaptive Medias.
Insider and Institutional Ownership
87.5% of System1 shares are held by institutional investors. 13.2% of System1 shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Profitability
This table compares Adaptive Medias and System1’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Adaptive Medias | N/A | N/A | N/A |
| System1 | -22.78% | -109.87% | -15.60% |
Summary
System1 beats Adaptive Medias on 6 of the 9 factors compared between the two stocks.
About Adaptive Medias
Adaptive Medias, Inc. offers programmatic audience and content monetization. It provides these unique capabilities to monetize content efficiently across multiple marketing channels, including mobile, video and online display advertising. The company was founded by Omar Akram, Sal Aziz, and Qayed Murtaza Shareef on August 7, 2007 and is headquartered in Irvine, CA.
About System1
System1, Inc. provides omnichannel customer acquisition platform services through its proprietary responsive acquisition marketing platform in the United States, the United Kingdom, Canada, the Netherlands, and internationally. It operates through two segments: Owned and Operated Advertising, and Partner Network. The company engages in the provision of acquiring traffic to its owned and operated websites, as well as revenue-sharing arrangements and related services. It also operates MapQuest, a web-based navigation service that delivers turn-by-turn direction services to users; Info.com, a metasearch engine that consumers can use to search for relevant information; HowStuffWorks, a commercial website focused on helping people solve problems in their daily lives by using various types of digital media to easily breakdown and explain complex concepts, topics, terminology and mechanisms; Startpage, a private search engine that allows users to browse and search the Internet in complete privacy; and CouponFollow for coupon destinations for online shoppers, as well as ActiveBeat and Infospace. In addition, the company provides antivirus software solutions, which offers customers a single packaged solution that provides protection and reporting to the end users. The company is based in Los Angeles, California.
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