Alphabet Inc. $GOOGL Shares Acquired by HBK Sorce Advisory LLC

HBK Sorce Advisory LLC lifted its stake in shares of Alphabet Inc. (NASDAQ:GOOGL) by 47.1% during the 3rd quarter, according to the company in its most recent 13F filing with the SEC. The firm owned 97,283 shares of the information services provider’s stock after buying an additional 31,134 shares during the quarter. Alphabet accounts for approximately 0.5% of HBK Sorce Advisory LLC’s holdings, making the stock its 20th largest holding. HBK Sorce Advisory LLC’s holdings in Alphabet were worth $23,797,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds have also recently bought and sold shares of the stock. Financial Gravity Companies Inc. acquired a new position in shares of Alphabet during the second quarter worth $31,000. Corsicana & Co. purchased a new stake in Alphabet during the 3rd quarter worth $54,000. CarsonAllaria Wealth Management Ltd. lifted its holdings in Alphabet by 36.4% in the 2nd quarter. CarsonAllaria Wealth Management Ltd. now owns 251 shares of the information services provider’s stock worth $44,000 after buying an additional 67 shares in the last quarter. Vermillion & White Wealth Management Group LLC lifted its holdings in Alphabet by 37.9% in the 2nd quarter. Vermillion & White Wealth Management Group LLC now owns 324 shares of the information services provider’s stock worth $57,000 after buying an additional 89 shares in the last quarter. Finally, S&T Bank PA boosted its position in Alphabet by 40.2% in the 2nd quarter. S&T Bank PA now owns 345 shares of the information services provider’s stock valued at $61,000 after buying an additional 99 shares during the last quarter. Hedge funds and other institutional investors own 40.03% of the company’s stock.

Wall Street Analyst Weigh In

A number of brokerages have recently issued reports on GOOGL. JMP Securities reaffirmed a “market outperform” rating and set a $290.00 target price on shares of Alphabet in a research report on Wednesday, October 22nd. Jefferies Financial Group raised their price objective on Alphabet from $285.00 to $320.00 and gave the company a “buy” rating in a research note on Thursday, October 30th. Wedbush reaffirmed an “outperform” rating and issued a $350.00 target price (up from $320.00) on shares of Alphabet in a research report on Friday, December 19th. Wells Fargo & Company increased their target price on Alphabet from $236.00 to $268.00 and gave the company an “equal weight” rating in a research note on Thursday, October 30th. Finally, KeyCorp reissued an “overweight” rating and set a $300.00 price target (up previously from $265.00) on shares of Alphabet in a research report on Monday, October 27th. Four equities research analysts have rated the stock with a Strong Buy rating, forty-one have given a Buy rating and six have issued a Hold rating to the stock. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average price target of $315.90.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Analyst and retail outlets continue to list Alphabet as a core long-term AI holding, highlighting its stakes across Search, Cloud and other AI niches — reinforcing the narrative that GOOGL is a durable beneficiary of multi‑trillion-dollar AI opportunity. Buy and Hold: 5 Artificial Intelligence (AI) Stocks to Own Through 2035
• Positive Sentiment: Comparisons with Adobe emphasize Alphabet’s AI momentum in Search and Cloud, suggesting GOOGL has a competitive edge in AI-driven enterprise and ad products — a vindication for investors focused on durable revenue growth. ADBE vs. GOOGL: Which AI-Driven Tech Stock Has an Edge Now?
• Positive Sentiment: Cloud coverage groups Alphabet with Amazon and Microsoft as key plays for an AI-driven cloud/data-center cycle in 2026 — supporting upside to Cloud revenue and infrastructure spending forecasts. 3 Cloud Computing Stocks to Buy Before 2026 as Digital Demand Soars
• Neutral Sentiment: MarketBeat’s week-in-review notes Alphabet’s strong 2025 performance and frames the recent pullback as a potential “buy‑the‑dip” setup supported by institutional conviction — useful for tactical buyers but not a catalyst by itself. MarketBeat Week in Review – 12/22 – 12/26 (GOOGL)
• Neutral Sentiment: Product signals: Google is testing a Gmail feature to let users change addresses without losing data (first visible in Hindi guidance), showing ongoing product innovation that supports user engagement but is not material to near‑term revenue. Google is rolling out a new feature allowing users to change their Gmail address
• Neutral Sentiment: Coverage on quantum computing places Alphabet among legacy players getting closer to useful quantum tech — a constructive long‑term story but unlikely to move quarters of revenue in the near term. 3 Genius Quantum Computing Stocks to Buy for 2026
• Negative Sentiment: A Reuters report about a San Francisco power outage that left Waymo robotaxis stranded raises operational and PR concerns for Alphabet’s autonomous‑vehicle ambitions (Waymo sits under Alphabet’s Other Bets), highlighting execution and emergency‑readiness risks that can pressure sentiment on the “moonshot” side of the business. Waymo’s San Francisco outage raises doubts over robotaxi readiness during crises

Alphabet Price Performance

Shares of NASDAQ GOOGL opened at $313.51 on Friday. The company has a current ratio of 1.75, a quick ratio of 1.75 and a debt-to-equity ratio of 0.06. The company has a market capitalization of $3.78 trillion, a price-to-earnings ratio of 30.92, a price-to-earnings-growth ratio of 1.80 and a beta of 1.07. Alphabet Inc. has a twelve month low of $140.53 and a twelve month high of $328.83. The business has a 50 day simple moving average of $295.59 and a 200-day simple moving average of $239.17.

Alphabet (NASDAQ:GOOGL) last announced its quarterly earnings data on Wednesday, October 29th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The firm had revenue of $102.35 billion for the quarter, compared to analysts’ expectations of $99.90 billion. As a group, equities research analysts expect that Alphabet Inc. will post 8.9 earnings per share for the current year.

Alphabet Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Monday, December 15th. Stockholders of record on Monday, December 8th were issued a $0.21 dividend. The ex-dividend date of this dividend was Monday, December 8th. This represents a $0.84 annualized dividend and a dividend yield of 0.3%. Alphabet’s payout ratio is 8.28%.

Insider Buying and Selling at Alphabet

In related news, CEO Sundar Pichai sold 32,500 shares of the stock in a transaction dated Monday, December 15th. The shares were sold at an average price of $299.80, for a total transaction of $9,743,500.00. Following the sale, the chief executive officer owned 2,239,619 shares in the company, valued at $671,437,776.20. This represents a 1.43% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director Frances Arnold sold 102 shares of the firm’s stock in a transaction dated Monday, December 1st. The stock was sold at an average price of $317.66, for a total transaction of $32,401.32. Following the completion of the transaction, the director directly owned 18,104 shares in the company, valued at $5,750,916.64. This represents a 0.56% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 226,128 shares of company stock worth $63,183,331 in the last quarter. 11.64% of the stock is currently owned by corporate insiders.

About Alphabet

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.