Farther Finance Advisors LLC Grows Stock Holdings in Amazon.com, Inc. $AMZN

Farther Finance Advisors LLC grew its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 36.3% in the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 324,477 shares of the e-commerce giant’s stock after acquiring an additional 86,488 shares during the period. Amazon.com comprises 1.1% of Farther Finance Advisors LLC’s portfolio, making the stock its 13th largest position. Farther Finance Advisors LLC’s holdings in Amazon.com were worth $71,246,000 at the end of the most recent quarter.

Other large investors also recently modified their holdings of the company. Vanguard Group Inc. increased its stake in shares of Amazon.com by 2.1% during the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock valued at $186,420,422,000 after buying an additional 17,447,045 shares during the period. State Street Corp boosted its holdings in Amazon.com by 1.4% in the second quarter. State Street Corp now owns 374,097,285 shares of the e-commerce giant’s stock valued at $82,073,203,000 after acquiring an additional 5,163,208 shares in the last quarter. Geode Capital Management LLC boosted its holdings in Amazon.com by 1.7% in the second quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant’s stock valued at $47,332,625,000 after acquiring an additional 3,721,658 shares in the last quarter. Kingstone Capital Partners Texas LLC increased its position in Amazon.com by 542,733.6% during the 2nd quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock valued at $29,100,194,000 after purchasing an additional 132,616,953 shares during the period. Finally, Norges Bank bought a new position in Amazon.com in the 2nd quarter worth $27,438,011,000. 72.20% of the stock is owned by institutional investors.

Insider Activity at Amazon.com

In other news, CEO Andrew R. Jassy sold 19,872 shares of the stock in a transaction that occurred on Friday, November 21st. The shares were sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the sale, the chief executive officer owned 2,208,310 shares in the company, valued at $479,070,771.40. This represents a 0.89% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through the SEC website. Also, CEO Douglas J. Herrington sold 2,500 shares of the business’s stock in a transaction that occurred on Monday, December 1st. The stock was sold at an average price of $233.22, for a total transaction of $583,050.00. Following the completion of the transaction, the chief executive officer owned 505,934 shares of the company’s stock, valued at approximately $117,993,927.48. The trade was a 0.49% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 82,234 shares of company stock worth $19,076,767 in the last ninety days. 10.80% of the stock is currently owned by company insiders.

Key Stores Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analysts and retail outlets are pitching Amazon as a buy heading into 2026 on expected cloud demand and AI-driven data center spending; this supportive narrative is helping sentiment. Is Amazon Stock a Buy Ahead of 2026?
• Positive Sentiment: Long-term bulls list AMZN among top “buy and hold” or top Magnificent Seven picks for 2026 because of AWS scale and retail cash generation — a reason investors accumulate on weakness. If I Could Buy Only 1 “Magnificent Seven” Stock in 2026, This Would Be It
• Positive Sentiment: Sector‑wide rebound in tech and easing AI fears helped AMZN get a lift in a thin holiday market, per analysts noting improving sentiment for large cloud names. The Zacks Analyst Blog Analog Devices, Amazon.com and Fortive
• Neutral Sentiment: Pieces comparing Amazon to Microsoft frame AMZN as a core cloud/AI play but stress tradeoffs (retail exposure, capex) — useful for positioning but not a clear near‑term price catalyst. Amazon vs. Microsoft: Which Stock Is a Better Buy for 2026 and Beyond?
• Neutral Sentiment: Market commentary notes AMZN’s unique mix (retail + AWS) and underperformance vs. peers; that creates both upside if cloud execution accelerates and vulnerability if it lags. Tech Corner: AMZN Underperformance & Unique Outlook
• Negative Sentiment: NVIDIA’s $20B Groq deal tightens competition for low‑latency inference hardware — a development that could raise AWS infrastructure costs or force Amazon to accelerate capex to stay competitive. This is a material industry risk for AMZN’s cloud franchise. NVIDIA’s $20B Groq Deal Is a Warning Shot to AI Rivals (AMZN)
• Negative Sentiment: Operational risk resurfaced after an AWS outage on Dec. 24, reigniting concerns about cloud reliability and monopoly risks — outages can spur customer migrations or pricing pressure. Amazon Web Service’s Christmas Eve Outage Reignites Concerns Over Cloud Monopoly Risks
• Negative Sentiment: Critical takes and warnings highlight valuation/operational flags and note some institutional selling — items that could pressure near‑term price action if they gather momentum. Amazon Stock Faces Dangers – Here Are Some Warning Signs

Amazon.com Stock Up 0.1%

AMZN stock opened at $232.52 on Monday. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. The business has a 50 day moving average of $231.09 and a 200 day moving average of $226.27. Amazon.com, Inc. has a twelve month low of $161.38 and a twelve month high of $258.60. The firm has a market cap of $2.49 trillion, a PE ratio of 32.84, a price-to-earnings-growth ratio of 1.60 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. The firm had revenue of $180.17 billion for the quarter, compared to analysts’ expectations of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company’s quarterly revenue was up 13.4% on a year-over-year basis. During the same period in the prior year, the firm posted $1.43 earnings per share. On average, research analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Analyst Upgrades and Downgrades

A number of brokerages have recently weighed in on AMZN. CICC Research lifted their target price on shares of Amazon.com from $240.00 to $280.00 and gave the company an “outperform” rating in a research note on Wednesday, November 5th. JMP Securities set a $300.00 price objective on Amazon.com in a research report on Friday, October 31st. Wedbush reiterated an “outperform” rating and set a $340.00 target price on shares of Amazon.com in a report on Wednesday, December 3rd. Morgan Stanley restated an “overweight” rating and issued a $315.00 target price (up previously from $300.00) on shares of Amazon.com in a research note on Friday, October 31st. Finally, Desjardins lifted their price target on Amazon.com to $218.00 in a research report on Monday, December 8th. Two research analysts have rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and three have issued a Hold rating to the stock. Based on data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average price target of $295.50.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.