HBK Sorce Advisory LLC Has $25.98 Million Stake in Amazon.com, Inc. $AMZN

HBK Sorce Advisory LLC lifted its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 40.9% during the third quarter, according to its most recent 13F filing with the SEC. The institutional investor owned 115,332 shares of the e-commerce giant’s stock after acquiring an additional 33,477 shares during the period. Amazon.com accounts for about 0.6% of HBK Sorce Advisory LLC’s investment portfolio, making the stock its 17th largest position. HBK Sorce Advisory LLC’s holdings in Amazon.com were worth $25,975,000 as of its most recent filing with the SEC.

Other large investors have also recently added to or reduced their stakes in the company. Barlow Wealth Partners Inc. grew its stake in Amazon.com by 0.4% in the 2nd quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant’s stock valued at $2,763,000 after buying an additional 44 shares during the last quarter. Ridgecrest Wealth Partners LLC boosted its holdings in Amazon.com by 0.5% during the second quarter. Ridgecrest Wealth Partners LLC now owns 8,399 shares of the e-commerce giant’s stock valued at $1,843,000 after acquiring an additional 45 shares during the period. Probity Advisors Inc. grew its position in shares of Amazon.com by 0.4% in the second quarter. Probity Advisors Inc. now owns 12,157 shares of the e-commerce giant’s stock valued at $2,667,000 after purchasing an additional 45 shares during the last quarter. IMPACTfolio LLC increased its stake in shares of Amazon.com by 3.8% in the third quarter. IMPACTfolio LLC now owns 1,225 shares of the e-commerce giant’s stock worth $269,000 after purchasing an additional 45 shares during the period. Finally, Union Savings Bank lifted its position in shares of Amazon.com by 0.4% during the 2nd quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant’s stock worth $2,510,000 after purchasing an additional 45 shares during the last quarter. Institutional investors own 72.20% of the company’s stock.

Analyst Ratings Changes

A number of research firms have issued reports on AMZN. William Blair reaffirmed an “outperform” rating on shares of Amazon.com in a report on Monday, November 3rd. Bank of America increased their price objective on Amazon.com from $272.00 to $303.00 and gave the company a “buy” rating in a research report on Wednesday, December 3rd. Royal Bank Of Canada reaffirmed a “buy” rating and set a $300.00 target price on shares of Amazon.com in a research report on Tuesday, December 2nd. The Goldman Sachs Group upped their target price on shares of Amazon.com from $240.00 to $275.00 and gave the company a “buy” rating in a research note on Friday, October 3rd. Finally, Rosenblatt Securities reissued a “buy” rating and issued a $305.00 price target on shares of Amazon.com in a report on Thursday, December 4th. Two research analysts have rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have given a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $295.50.

Amazon.com Price Performance

NASDAQ:AMZN opened at $232.52 on Monday. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. The company has a 50-day moving average of $231.09 and a 200-day moving average of $226.27. Amazon.com, Inc. has a 52 week low of $161.38 and a 52 week high of $258.60. The company has a market capitalization of $2.49 trillion, a price-to-earnings ratio of 32.84, a PEG ratio of 1.60 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The business had revenue of $180.17 billion for the quarter, compared to analysts’ expectations of $177.53 billion. During the same quarter in the previous year, the firm posted $1.43 earnings per share. The firm’s revenue for the quarter was up 13.4% on a year-over-year basis. As a group, equities research analysts anticipate that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analysts and retail outlets are pitching Amazon as a buy heading into 2026 on expected cloud demand and AI-driven data center spending; this supportive narrative is helping sentiment. Is Amazon Stock a Buy Ahead of 2026?
• Positive Sentiment: Long-term bulls list AMZN among top “buy and hold” or top Magnificent Seven picks for 2026 because of AWS scale and retail cash generation — a reason investors accumulate on weakness. If I Could Buy Only 1 “Magnificent Seven” Stock in 2026, This Would Be It
• Positive Sentiment: Sector‑wide rebound in tech and easing AI fears helped AMZN get a lift in a thin holiday market, per analysts noting improving sentiment for large cloud names. The Zacks Analyst Blog Analog Devices, Amazon.com and Fortive
• Neutral Sentiment: Pieces comparing Amazon to Microsoft frame AMZN as a core cloud/AI play but stress tradeoffs (retail exposure, capex) — useful for positioning but not a clear near‑term price catalyst. Amazon vs. Microsoft: Which Stock Is a Better Buy for 2026 and Beyond?
• Neutral Sentiment: Market commentary notes AMZN’s unique mix (retail + AWS) and underperformance vs. peers; that creates both upside if cloud execution accelerates and vulnerability if it lags. Tech Corner: AMZN Underperformance & Unique Outlook
• Negative Sentiment: NVIDIA’s $20B Groq deal tightens competition for low‑latency inference hardware — a development that could raise AWS infrastructure costs or force Amazon to accelerate capex to stay competitive. This is a material industry risk for AMZN’s cloud franchise. NVIDIA’s $20B Groq Deal Is a Warning Shot to AI Rivals (AMZN)
• Negative Sentiment: Operational risk resurfaced after an AWS outage on Dec. 24, reigniting concerns about cloud reliability and monopoly risks — outages can spur customer migrations or pricing pressure. Amazon Web Service’s Christmas Eve Outage Reignites Concerns Over Cloud Monopoly Risks
• Negative Sentiment: Critical takes and warnings highlight valuation/operational flags and note some institutional selling — items that could pressure near‑term price action if they gather momentum. Amazon Stock Faces Dangers – Here Are Some Warning Signs

Insider Buying and Selling

In other Amazon.com news, Director Daniel P. Huttenlocher sold 1,237 shares of the company’s stock in a transaction on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total value of $280,316.57. Following the sale, the director directly owned 26,148 shares in the company, valued at $5,925,398.28. This represents a 4.52% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this hyperlink. Also, CEO Douglas J. Herrington sold 2,500 shares of the stock in a transaction on Monday, December 1st. The stock was sold at an average price of $233.22, for a total value of $583,050.00. Following the transaction, the chief executive officer owned 505,934 shares of the company’s stock, valued at $117,993,927.48. This represents a 0.49% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders sold 82,234 shares of company stock worth $19,076,767. Insiders own 10.80% of the company’s stock.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.