Quantum Financial Planning Services Inc. Has $1.76 Million Position in Amazon.com, Inc. $AMZN

Quantum Financial Planning Services Inc. lifted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 56.8% during the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The fund owned 8,033 shares of the e-commerce giant’s stock after purchasing an additional 2,911 shares during the quarter. Amazon.com accounts for about 0.7% of Quantum Financial Planning Services Inc.’s portfolio, making the stock its 13th largest position. Quantum Financial Planning Services Inc.’s holdings in Amazon.com were worth $1,764,000 as of its most recent filing with the Securities and Exchange Commission.

Other institutional investors and hedge funds have also added to or reduced their stakes in the company. Carderock Capital Management Inc. bought a new position in shares of Amazon.com in the 2nd quarter valued at $27,000. Maryland Capital Advisors Inc. increased its holdings in Amazon.com by 81.9% in the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after purchasing an additional 95 shares in the last quarter. Ryan Investment Management Inc. bought a new position in Amazon.com in the second quarter valued at about $48,000. Cooksen Wealth LLC boosted its stake in shares of Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after purchasing an additional 47 shares in the last quarter. Finally, Access Investment Management LLC bought a new stake in shares of Amazon.com during the second quarter worth about $74,000. Institutional investors own 72.20% of the company’s stock.

Amazon.com Stock Performance

Shares of AMZN opened at $232.52 on Monday. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The firm’s fifty day simple moving average is $231.09 and its two-hundred day simple moving average is $226.27. Amazon.com, Inc. has a 12 month low of $161.38 and a 12 month high of $258.60. The stock has a market capitalization of $2.49 trillion, a P/E ratio of 32.84, a price-to-earnings-growth ratio of 1.60 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company had revenue of $180.17 billion for the quarter, compared to the consensus estimate of $177.53 billion. During the same period in the previous year, the business earned $1.43 EPS. The firm’s revenue was up 13.4% compared to the same quarter last year. As a group, analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current year.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analysts and retail outlets are pitching Amazon as a buy heading into 2026 on expected cloud demand and AI-driven data center spending; this supportive narrative is helping sentiment. Is Amazon Stock a Buy Ahead of 2026?
• Positive Sentiment: Long-term bulls list AMZN among top “buy and hold” or top Magnificent Seven picks for 2026 because of AWS scale and retail cash generation — a reason investors accumulate on weakness. If I Could Buy Only 1 “Magnificent Seven” Stock in 2026, This Would Be It
• Positive Sentiment: Sector‑wide rebound in tech and easing AI fears helped AMZN get a lift in a thin holiday market, per analysts noting improving sentiment for large cloud names. The Zacks Analyst Blog Analog Devices, Amazon.com and Fortive
• Neutral Sentiment: Pieces comparing Amazon to Microsoft frame AMZN as a core cloud/AI play but stress tradeoffs (retail exposure, capex) — useful for positioning but not a clear near‑term price catalyst. Amazon vs. Microsoft: Which Stock Is a Better Buy for 2026 and Beyond?
• Neutral Sentiment: Market commentary notes AMZN’s unique mix (retail + AWS) and underperformance vs. peers; that creates both upside if cloud execution accelerates and vulnerability if it lags. Tech Corner: AMZN Underperformance & Unique Outlook
• Negative Sentiment: NVIDIA’s $20B Groq deal tightens competition for low‑latency inference hardware — a development that could raise AWS infrastructure costs or force Amazon to accelerate capex to stay competitive. This is a material industry risk for AMZN’s cloud franchise. NVIDIA’s $20B Groq Deal Is a Warning Shot to AI Rivals (AMZN)
• Negative Sentiment: Operational risk resurfaced after an AWS outage on Dec. 24, reigniting concerns about cloud reliability and monopoly risks — outages can spur customer migrations or pricing pressure. Amazon Web Service’s Christmas Eve Outage Reignites Concerns Over Cloud Monopoly Risks
• Negative Sentiment: Critical takes and warnings highlight valuation/operational flags and note some institutional selling — items that could pressure near‑term price action if they gather momentum. Amazon Stock Faces Dangers – Here Are Some Warning Signs

Analysts Set New Price Targets

A number of research analysts recently issued reports on the stock. Sanford C. Bernstein set a $300.00 price objective on shares of Amazon.com and gave the company an “outperform” rating in a report on Friday, October 31st. Jefferies Financial Group reaffirmed a “buy” rating on shares of Amazon.com in a research note on Monday, December 8th. DA Davidson boosted their price objective on shares of Amazon.com from $265.00 to $300.00 and gave the stock a “buy” rating in a research note on Friday, October 31st. Telsey Advisory Group increased their price objective on Amazon.com from $265.00 to $300.00 and gave the company an “outperform” rating in a report on Friday, October 31st. Finally, Rothschild & Co Redburn reaffirmed a “neutral” rating and set a $250.00 target price on shares of Amazon.com in a report on Tuesday, November 18th. Two equities research analysts have rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have issued a Hold rating to the company. Based on data from MarketBeat, Amazon.com currently has an average rating of “Moderate Buy” and an average target price of $295.50.

Insider Transactions at Amazon.com

In related news, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the transaction, the director owned 26,148 shares in the company, valued at $5,925,398.28. The trade was a 4.52% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Douglas J. Herrington sold 22,000 shares of the firm’s stock in a transaction on Friday, October 31st. The stock was sold at an average price of $250.03, for a total transaction of $5,500,660.00. Following the completion of the sale, the chief executive officer owned 493,507 shares of the company’s stock, valued at $123,391,555.21. The trade was a 4.27% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 82,234 shares of company stock valued at $19,076,767. 10.80% of the stock is owned by insiders.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.